The fun & friendly guide on getting the most value out of your Ad Words campaigns now updated! Google Ad Words is a unique tool that means that you can set your own budget & create ads & choose keywords that are specifically related to your business. This handy guide walks you through the newest tips tricks & techniques for maximizing your Ad Words campaign. Presenting coverage that is nearly entirely rewritten or revised this practical guide adds chapters on topics such as ad extensions feeds for e-commerce mobile advertising advanced ad writing & the new Google display network. In addition the author provides updates that reflect helpful new best practices. Boasts Approx. 85 percent updated or new content Updates popular topics such as experiments ad extensions feeds for e-commerce mobile advertising advanced ad writing & more Incorporates changes to the Ad Words interfaces Shares best practices in split testing opt-in landing page structure & ad group structure Reviews new free tools included in Ad Words as well as new & enhanced third-party tools With this handy reference by your side you'll discover the best way to make a Google Ad Words campaign to work for you!