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Timmy the Fearless Puppy George aged nine discovers Timmy as an abandoned puppy on the moor. Their first adventure together has them on the trail of the post office robber. Facts/activities: choosing a dog; basic guide to puppy care (illustrated with photos); cave facts
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- find your way through the underground tunnels A Curious Treasure When George finds an old newspaper a puzzling headline grabs her attention: DETECTIVES SEARCH FOR BONES. Was this exciting mystery ever solved? Then George spots men digging on the beach at night.. . Facts/activities: basic dog training; fossils & how they are formed; dinosaur facts; codes & ciphers; code related game The Footprint in the Sand Someone is on George's isl&. She & Timmy have discovered a mysterious footprint in the s&. Creeping up on a pair of crooks hiding out they overhear them planning a robbery. But before George & Timmy can row for help George is spotted & captured! Can Timmy help her escape? Facts/activities: tracking; spot the difference game with different trails; further information & useful websites

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No one forgets Miss Cathy Fox in a hurry. From her scorpion tattoo to her other more worldly charms shes a woman on a mission to get what she wants. From her humble beginnings folding knickers as a matrons assistant at a top girls boarding school Cathy embarks on a journey that will take her from a Portsmouth backstreet to the boardrooms of the global empires. With a cast of footballers media moguls lords & dukes Coleridge charts the rise of a woman who will not be denied right to the very pinnacle of society
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Appearances can be very deceptive... At first Emily Goodenough & her father Sir George are exactly what the servants at No.67 Clarges Street are hoping for: respectable tenants to usher in an uneventful Season. But all is not what it seems & it's not long before Rainbird the butler uncovers their secret: Sir George is an ex-butler & his 'daughter' a runaway chambermaid! Rainbird's resolve is tested however when he learns of villainous Sir Edward Kirby's plot to unmask the pair & force his attentions on Emily. So the staff joins forces with their former fellow servants in a scheme to make the Goodenoughs Society's darlings foil Sir Edward's plot & snare the man of her dreams for Emily in the bargain! ...
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This is a story from a bygone age recalling the most successful flying-boat airliner ever built. Designed to a

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Snail on board! Siegfried loves to explore. One day his explorations take him on a big adventure
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Bridges the academic gap between textbook & leading edge marketing thinking. It has been substantially revised & is particularly strong on electronic media & their current marketing usage
- Ros Masterson De Montfort University. Lucid insightful an inspiration for even more creative communications & a treat for the mind. A must read for all wanting to better understand advertising & promotions
- Leslie de Chernatony Professor of Brand Marketing Universita della Svizzera Italiana Lugano Switzerland & Aston Business School UK. This is the eagerly-awaited Second Edition of Advertising & Promotion" continues to provide a highly readable & authoritative introduction to the key concepts & issues for the study of advertising & promotional communication in a global context. This edition
Includes:: a stronger focus on integrated marketing communications & the promotional mix including PR & personal selling; expanded coverage of contemporary topics including: integrating e-marketing Web 2.0 mobile advertising sponsorship branding direct marketing ethics & social responsibility & regulation; a focus on the implications for advertising of the continuing changes in the media infrastructure & the new media funding models emerging as a result; & a companion website featuring a full instructors manual for lecturers including Power Point slides & extra case studies & access to full-text journal articles for students. Packed with case studies & first-hand examples gathered from leading international advertising agencies Chris Hackley succeeds in providing a lively & stimulating guide to the rapidly evolving advertising environment."


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The Advertising Handbook" is a critical introduction to the practices & perspectives of advertising. It explores the industry & those who work in it & examines the reasons why companies & organizations advertise; how they research their markets; where they advertise & in which media; the principles & techniques of persuasion & their effectiveness & how companies measure their success. It challenges conventional wisdom about advertising power & authority to offer a realistic assessment of its role in business & also looks at the industrys future. The third edition offers new material & a new organising framework whilst continuing to provide both an introduction & an authoritative guide to advertising theory & practice. It is shaped to meet the requirements interests & terms of reference of the most recent generation of media & advertising students
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From 1929 until 1979 a succession of buses & trucks trundled out of the AEC works in Southall Middlesex. Th e company was responsible for the successful Routemaster double-decker buses used by London Transport as well as numerous other bus & lorry designs. In this volume Brian Th ackray examines in some detail the AECs passenger & commercial vehicle designs of the early & middle 1930s. Th e spotlight also falls on the development of the high-speed oil engine & the less familiar military & off -road designs as well as the railcars built for the Great Western Railway. This is a book of interest to people who once worked in the factory which closed down in 1979 & to those with an interest in British buses & commercial vehicles. ...
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St John wrote the apocalyptic Book of Revelation over 1900 years ago in a cave on Greeces eastern Aegean island of Patmos. When a revered monk from that holy islands thous&-year-old monastery is murdered in Patmoss town square during Easter Week Chief Inspector Andreas Kaldis is called upon to find the killer. Andreass impolitic search for answers brings him face-to-face with a scandal haunting the worlds oldest surviving monastic community. On the pristine Aegean peninsula of Mount Athos isolated from the rest of humanity twenty monasteries sit protecting the secrets of Byzantium amid a way of life virtually unchanged for more than 1500 years. But today this sacred refuge harbours modern international intrigues that threaten to destroy the very heart of the Church.. .in a matter of days. ...
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Virgils Aeneid inspired by Homer & inspiration for Dante & Milton is an immortal poem at the heart of Western life & culture. Virgil took as his hero Aeneas legendary survivor of the fall of Troy & father of the Roman race & in telling a story of dispossession & defeat love & war he portrayed human life in all its nobility & suffering. ...
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Advertising

Advertising is a comprehensive and highly accessible textbook providing both an understanding of the application of the principles of advertising from a practitioner perspective as well as a sound academic underpinning and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble and
Texaco to Jaffa Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9781844801602
Availability: In Stock
£45.07

Product Description

Advertising is a comprehensive & highly accessible textbook providing both an understanding of the application of the principles of advertising from a practitioner perspective as well as a sound academic underpinning & illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing in particular Advertising & Marketing Communications & postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice & academe. Following several years in the advertising profession with both large international agencies as well as smaller operations his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble & Texaco to Jaffa Royal Caribbean Cruise Lines & General Foods. His experience ranges across F.M.C.G. to Leisure & Tourism as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich where he has been responsible for the development of programmes both at undergraduate & post-graduate levels within the field of Marketing Communications.

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LED - Light Emitting Diode - a small light source
Contemporary - Modern era design
Contemporary - A design reference to indicate post war modern design
Students - A group of humans who are still in full time education
professional - A term used to describe products or people which may be focused on specialist educational training
Large - something that takes up more space than normal.
LED - Light Emitting Diode. A bulb that is very efficient at producing light. Often small.
Contemporary - An object that is living in the same time.
Caribbean - An area of islands within the Caribbean sea.
Professional - A person that is trained within a profession.
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Greenwich - A southern borough in London.
Experience - To gain further knowledge by practising.

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