Advertising is a comprehensive & highly accessible textbook providing both an understanding of the application of the principles of advertising from a practitioner perspective as well as a sound academic underpinning & illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing in particular Advertising & Marketing Communications & postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice & academe. Following several years in the advertising profession with both large international agencies as well as smaller operations his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble & Texaco to Jaffa Royal Caribbean Cruise Lines & General Foods. His experience ranges across F.M.C.G. to Leisure & Tourism as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich where he has been responsible for the development of programmes both at undergraduate & post-graduate levels within the field of Marketing Communications. ...

Bridges the academic gap between textbook & leading edge marketing thinking. It has been substantially revised & is particularly strong on electronic media & their current marketing usage
- Ros Masterson De Montfort University. Lucid insightful an inspiration for even more creative communications & a treat for the mind. A must read for all wanting to better understand advertising & promotions
- Leslie de Chernatony Professor of Brand Marketing Universita della Svizzera Italiana Lugano Switzerland & Aston Business School UK. This is the eagerly-awaited Second Edition of Advertising & Promotion" continues to provide a highly readable & authoritative introduction to the key concepts & issues for the study of advertising & promotional communication in a global context. This edition
Includes:: a stronger focus on integrated marketing communications & the promotional mix including PR & personal selling; expanded coverage of contemporary topics including: integrating e-marketing Web 2.0 mobile advertising sponsorship branding direct marketing ethics & social responsibility & regulation; a focus on the implications for advertising of the continuing changes in the media infrastructure & the new media funding models emerging as a result; & a companion website featuring a full instructors manual for lecturers including Power Point slides & extra case studies & access to full-text journal articles for students. Packed with case studies & first-hand examples gathered from leading international advertising agencies Chris Hackley succeeds in providing a lively & stimulating guide to the rapidly evolving advertising environment."


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The Advertising Handbook" is a critical introduction to the practices & perspectives of advertising. It explores the industry & those who work in it & examines the reasons why companies & organizations advertise; how they research their markets; where they advertise & in which media; the principles & techniques of persuasion & their effectiveness & how companies measure their success. It challenges conventional wisdom about advertising power & authority to offer a realistic assessment of its role in business & also looks at the industrys future. The third edition offers new material & a new organising framework whilst continuing to provide both an introduction & an authoritative guide to advertising theory & practice. It is shaped to meet the requirements interests & terms of reference of the most recent generation of media & advertising students
- as well as taking account of some of the most recent academic work in the field & of course contemporary advertising innovations."
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From 1929 until 1979 a succession of buses & trucks trundled out of the AEC works in Southall Middlesex. Th e company was responsible for the successful Routemaster double-decker buses used by London Transport as well as numerous other bus & lorry designs. In this volume Brian Th ackray examines in some detail the AECs passenger & commercial vehicle designs of the early & middle 1930s. Th e spotlight also falls on the development of the high-speed oil engine & the less familiar military & off -road designs as well as the railcars built for the Great Western Railway. This is a book of interest to people who once worked in the factory which closed down in 1979 & to those with an interest in British buses & commercial vehicles. ...

St John wrote the apocalyptic Book of Revelation over 1900 years ago in a cave on Greeces eastern Aegean island of Patmos. When a revered monk from that holy islands thous&-year-old monastery is murdered in Patmoss town square during Easter Week Chief Inspector Andreas Kaldis is called upon to find the killer. Andreass impolitic search for answers brings him face-to-face with a scandal haunting the worlds oldest surviving monastic community. On the pristine Aegean peninsula of Mount Athos isolated from the rest of humanity twenty monasteries sit protecting the secrets of Byzantium amid a way of life virtually unchanged for more than 1500 years. But today this sacred refuge harbours modern international intrigues that threaten to destroy the very heart of the Church.. .in a matter of days. ...

The supreme Roman epic & the greatest poem in Latin the Aeneid has inspired many of the great European poets including Dante & Milton. The Trojan hero Aeneas after surviving the sack of Troy makes his way to the West urged on by benevolent deities & following a destiny laid down by Jupiter but harassed & impeded by the goddess Juno. He wins his way to Italy despite many trials of which the greatest is the tragic outcome of his love affair with Dido Queen of Carthage. In Italy Aeneas visits the world of the dead & is forced to wage a fearful war with the indigenous Italian tribes before he can found his city & open the history of Rome. The Aeneid survives as a poem not only of Roman imperialism but also of the whole world of human passion duty & suffering. ABOUT THE SERIES: For over 100 years Oxford Worlds Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxfords commitment to scholarship providing the most accurate text plus a wealth of other valuable features including expert introductions by leading authorities helpful notes to clarify the text up-to-date bibliographies for further study & much more. ...

Third of the thrilling fantasy adventure series THE SEVENTH TOWER from international bestselling author Garth Nix. The dream world Aenir is not a safe place. One wrong step can lead to danger entrapment...or death. Tal & Milla continue on their quest together travelling to the magical l&. There they must find the Codex a mysterious book that details the entire history of their Dark World & will ultimately decide their fate. It is an almost impossible task. In addition to the spells & curses that permeate Aenir there are evil powers that do not want Tal & Milla to succeed & they will stop at nothing to see that they do not... ...

Aerobatic flight or to give it it's earlier name stunt flying is probably one of the most exciting of flying experiences around. You may have seen some of the manoeuvres at air shows & now is your chance to experience the G-forces as you pull stunts in the air. This is definitely not for the faint hearted. During this flight you'll learn how to do a loop & a roll the two manoeuvres which are the basis for all aerobatic flight. All aerobatic flights are with an experienced instructor & include a comprehensive preflight briefing where all of the controls will be explained. Once airborne your instructor will demonstrate the aerobatic manoeuvres & allow you the opportunity to fly the aircraft yourself. Please note this flight lasts 20 to 25 minutes depending on location. ...

Throw out your old atlas. The new version is here". (Walter Kirn author of " Up in the Air"). From Dubai to Amsterdam Memphis to South Korea a new phenomenon is reshaping the way we live & transforming the way we do business: the aerotropolis. A combination of giant airport planned city & business hub the aerotropolis will be at the heart of the next phase of globalization. Drawing on a decade's worth of cutting-edge research John Kasarda & Greg Lindsay offer a visionary look at how the metropolis of the future will bring us together
- & how to make the most of this opportunity."
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Aeschylus (ca. 525-456 BCE) the dramatist who made Athenian tragedy one of the world's great art forms witnessed the establishment of democracy at Athens & fought against the Persians at Marathon. He won the tragic prize at the City Dionysia thirteen times between ca. 499 & 458 & in his later years was probably victorious almost every time he put on a production though Sophocles beat him at least once. Of his total of about eighty plays seven survive complete. The first volume of this new Loeb Classical Library" edition offers fresh texts & translations by Alan H. Sommerstein of Persians the only surviving Greek historical drama; " Seven against Thebes" from a trilogy on the conflict between Oedipus' sons; Suppliants on the successful appeal by the daughters of Danaus to the king & people of Argos for protection against a forced marriage; & Prometheus Bound (of disputed authenticity) on the terrible punishment of Prometheus for giving fire to humans in defiance of Zeus. The second volume contains the complete " Oresteia" trilogy comprising " Agamemnon" " Libation-Bearers" & " Eumenides" presenting the murder of Agamemnon by his wife the revenge taken by their son Orestes the pursuit of Orestes by his mother's avenging Furies his trial & acquittal at Athens Athena's pacification of the Furies & the blessings they both invoke upon the Athenian people. The third volume of this edition collects all the major fragments of lost Aeschylean plays." ...