The Adventures of Tom Sawyer is the story of a boy's adventures growing up in a small town on the banks of the Mississippi river over a hundred years ago. The cheerful adventurous hero plays truant to form a pirate band & together with his best friend Huckleberry Finn finds fun & excitement & buried treasure along the shores of the great river. ...

Paul A. Young shares his chocolate-making secrets for the first time. He will take you on a chocolate adventure showing you how to blend it with other ingredients from lavender to chilli to cinnamon. With chapters including Sugar & Spice & Herbs & Flowers the recipes cover everything from truffles & cakes to savoury dishes. Discover how to make Wild Strawberry & Pink Peppercorn Truffles Sea-salted Caramel Tart & the best Chocolate Martini. & then of course there are the classics such as Paul's world-famous brownies & his award-winning Hot Chocolate with Mayan Spices. Paul's enthusiasm is irresistible & his stunning recipes are a must for all chocolate lovers. ...

Timmy the Fearless Puppy George aged nine discovers Timmy as an abandoned puppy on the moor. Their first adventure together has them on the trail of the post office robber. Facts/activities: choosing a dog; basic guide to puppy care (illustrated with photos); cave facts
- how caves are formed safety guidelines for exploring why you get echoes rock pools & wildlife; game
- find your way through the underground tunnels A Curious Treasure When George finds an old newspaper a puzzling headline grabs her attention: DETECTIVES SEARCH FOR BONES. Was this exciting mystery ever solved? Then George spots men digging on the beach at night.. . Facts/activities: basic dog training; fossils & how they are formed; dinosaur facts; codes & ciphers; code related game The Footprint in the Sand Someone is on George's isl&. She & Timmy have discovered a mysterious footprint in the s&. Creeping up on a pair of crooks hiding out they overhear them planning a robbery. But before George & Timmy can row for help George is spotted & captured! Can Timmy help her escape? Facts/activities: tracking; spot the difference game with different trails; further information & useful websites

...

No one forgets Miss Cathy Fox in a hurry. From her scorpion tattoo to her other more worldly charms shes a woman on a mission to get what she wants. From her humble beginnings folding knickers as a matrons assistant at a top girls boarding school Cathy embarks on a journey that will take her from a Portsmouth backstreet to the boardrooms of the global empires. With a cast of footballers media moguls lords & dukes Coleridge charts the rise of a woman who will not be denied right to the very pinnacle of society
- a Royal Wedding. Cutting a sweep from the 80s to the present day THE ADVENTURESS charts the rise & rise of Miss Cathy Fox. Irresistibly funny & utterly addictive this is a delicious tale of money power sex & having it all. Find out more about THE ADVENTURESS on Facebook/ The Adventuress by Nicholas Coleridge.
...

Appearances can be very deceptive... At first Emily Goodenough & her father Sir George are exactly what the servants at No.67 Clarges Street are hoping for: respectable tenants to usher in an uneventful Season. But all is not what it seems & it's not long before Rainbird the butler uncovers their secret: Sir George is an ex-butler & his 'daughter' a runaway chambermaid! Rainbird's resolve is tested however when he learns of villainous Sir Edward Kirby's plot to unmask the pair & force his attentions on Emily. So the staff joins forces with their former fellow servants in a scheme to make the Goodenoughs Society's darlings foil Sir Edward's plot & snare the man of her dreams for Emily in the bargain! ...

Snail on board! Siegfried loves to explore. One day his explorations take him on a big adventure
- from his home in the grass to
...

Advertising is a comprehensive & highly accessible textbook providing both an understanding of the application of the principles of advertising from a practitioner perspective as well as a sound academic underpinning & illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing in particular Advertising & Marketing Communications & postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice & academe. Following several years in the advertising profession with both large international agencies as well as smaller operations his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter & Gamble & Texaco to Jaffa Royal Caribbean Cruise Lines & General Foods. His experience ranges across F.M.C.G. to Leisure & Tourism as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich where he has been responsible for the development of programmes both at undergraduate & post-graduate levels within the field of Marketing Communications. ...

Bridges the academic gap between textbook & leading edge marketing thinking. It has been substantially revised & is particularly strong on electronic media & their current marketing usage
- Ros Masterson De Montfort University. Lucid insightful an inspiration for even more creative communications & a treat for the mind. A must read for all wanting to better understand advertising & promotions
- Leslie de Chernatony Professor of Brand Marketing Universita della Svizzera Italiana Lugano Switzerland & Aston Business School UK. This is the eagerly-awaited Second Edition of Advertising & Promotion" continues to provide a highly readable & authoritative introduction to the key concepts & issues for the study of advertising & promotional communication in a global context. This edition
Includes:: a stronger focus on integrated marketing communications & the promotional mix including PR & personal selling; expanded coverage of contemporary topics including: integrating e-marketing Web 2.0 mobile advertising sponsorship branding direct marketing ethics & social responsibility & regulation; a focus on the implications for advertising of the continuing changes in the media infrastructure & the new media funding models emerging as a result; & a companion website featuring a full instructors manual for lecturers including Power Point slides & extra case studies & access to full-text journal articles for students. Packed with case studies & first-hand examples gathered from leading international advertising agencies Chris Hackley succeeds in providing a lively & stimulating guide to the rapidly evolving advertising environment."


...

The Advertising Handbook" is a critical introduction to the practices & perspectives of advertising. It explores the industry & those who work in it & examines the reasons why companies & organizations advertise; how they research their markets; where they advertise & in which media; the principles & techniques of persuasion & their effectiveness & how companies measure their success. It challenges conventional wisdom about advertising power & authority to offer a realistic assessment of its role in business & also looks at the industrys future. The third edition offers new material & a new organising framework whilst continuing to provide both an introduction & an authoritative guide to advertising theory & practice. It is shaped to meet the requirements interests & terms of reference of the most recent generation of media & advertising students
- as well as taking account of some of the most recent academic work in the field & of course contemporary advertising innovations."
...

From 1929 until 1979 a succession of buses & trucks trundled out of the AEC works in Southall Middlesex. Th e company was responsible for the successful Routemaster double-decker buses used by London Transport as well as numerous other bus & lorry designs. In this volume Brian Th ackray examines in some detail the AECs passenger & commercial vehicle designs of the early & middle 1930s. Th e spotlight also falls on the development of the high-speed oil engine & the less familiar military & off -road designs as well as the railcars built for the Great Western Railway. This is a book of interest to people who once worked in the factory which closed down in 1979 & to those with an interest in British buses & commercial vehicles. ...