This is an excellent publication that correctly reviews the external environment associated with events both in the context of the theoretical & operational
- Neil Robinson University of Salford. Guiding readers through the practicalities of events management this book is the resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists this book you will enable to be fully conversant with the application theory practicalities & value of events management essentials including: equipment & design; planning; marketing & PR; terminology; legislation; finance & budgeting; technology; sponsorship; logistics; & the role of events tourism. Topics are brought to life through application to a range of events case studies including live music venues arenas conference centres & community festivals.