As the event management field expands there has been an emergence of a distinctive events policy field of study & a need for more advanced texts that look at this subject with a multidisciplinary research & theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical & strategic framework & in doing so demonstrate the links between the development of events in policy-making & the theoretical exploration of the role of events as policy. Building on a strong coherent framework the book explores the conceptual terrain in which events & festivities are located evaluates the range of theoretical perspectives pertinent to the study of events policy appraises the socio-economic & socio-cultural implications of event-led policies internationally & draws together the main theoretical & event policy issues for the future. It utilizes a good range of international cases from Dubai Singapore New Orleans & Glasgow to help demonstrate the relationships between theory & strategy &
Includes:: useful features to help students understand the subject & deepen their knowledge of the events policy terrain. This groundbreaking volume will be essential reading for students researchers & academics of events & other related disciplines.