Events Management is the must-have introductory text providing a complete A-Z of the principles & practices of planning managing & staging events. The book: introduces the concepts of event planning & management presents the study of events management within an academic environment discusses the key components for staging an event covering the whole process from creation to evaluation examines the events industry within its broader business context covering impacts & event tourism provides an effective guide for producers of events contains learning objectives & review questions to consolidate learning. Each chapter features a real-life case study to illustrate key concepts & place theory in a practical context as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games Google Zeitgeist Conference International Confex Edinburgh International Festival Ideal Home Show & Glastonbury Festival. Carefully constructed to maximise learning the text provides the reader with: a systematic guide to organizing successful events examining areas such as staging logistics marketing human resource management control & budgeting risk management impacts evaluation & reporting fully revised & updated content including new chapters on sustainable development & events perspectives on events & expanded content on marketing legal issues risk & health & safety management a companion website for lecturers & students which
Includes:: Power Point slides extra case studies & multiple choice questions to aid both teaching & learning.