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Unauthorized Guide To Doing Business The Richard Branson Way

Richard Branson the international powerhouse entrepreneur is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Bransons remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy hippy shake 3. Haggle: everythings negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Dont lead sheep herd cats 8. Move faster than a speeding bullet 9. Size
does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
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  • Supplier: WHSmith
  • SKU: 9780857080615
Availability: In Stock
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Product Description

Richard Branson the international powerhouse entrepreneur is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder & never before has a single brand been so successfully deployed across such a diverse range of goods & services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Bransons remarkable success & identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy hippy shake 3. Haggle: everythings negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Dont lead sheep herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; & Philip Green.

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Fun - Something that provides amusement or enterainment
Sugar - A sweet substance, white in colour.
Size - is the measurement of how big an object is in space.

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