This text provides a comprehensive introduction to all aspects of retailing & the fundamental elements of retail management & a retail organisation s activities so that the reader will have a solid platform on which to build. Intended not only for students in college & universities the book serves as an invaluable tool for those already working in selling marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.