Retail Buying

Product Description

With an emphasis on developing a strategy for buying this comprehensive book gives students the skills theyll need to become successful buyers in all retail areas. Its simple & straightforward approach presents students with step-by-step instructions for typical buying tasks such as identifying & understanding potential customers creating a six-month merchandising plan & developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying & working with foreign markets. The companion text Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies & merchandise math. New to this Edition -- Updated & expanded chapter

Features: Internet Connections " " Snapshots" & " Trendwatches" -- New more contemporary illustrations -- Expanded & updated coverage of direct marketing & the growing use of database-driven marketing & technology -- New chapter on purchasing from foreign sources -- Revised discussion of the types of buying offices -- Updated facts for identifying changes in consumer markets -- Consolidated coverage of domestic markets & negotiating with vendors -- More emphasis on using the Internet as promotional tool -- Increased coordination with companion text Making Buying Decisions -- Instructors Guide provides suggestions for planning the course & using the text"