In the modern workplace clearly defined hierarchies are on the wane few of us have 'jobs for life' & many of us have portfolio careers or are self-employed. In these self-reliant times it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand both on- & offline & shows you how to: * Discover your talents values & purpose * Become more visible in your market * Make the most of your networks * Build your brand online using blogs Linked In Facebook & Twitter * Attract people who want what you do in the way that you do it This new extended edition is the definitive guide to personal branding & is packed with new material on social media charisma & discovering your mission as well as new exercises & examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment you have to know yourself & be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves Marketing Director The Marketing Society. A must-read for everyone from trainees to board members.- Sanjay Shah Chief Financial Officer The London Clinic.