Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed" he turns the spotlight on his own industry drawing on all he has witnessed behind closed doors exposing for the first time the full extent of the psychological tricks & traps that companies devise to win our hard-earned money. " Brandwashed" is a shocking insiders look at how todays global giants conspire to obscure the truth & manipulate our minds all in service of persuading us to buy. Lindstrom reveals eye opening details such as: how advertisers & marketers target children at an alarmingly young age
- starting when they are still in the womb what heterosexual men really think about when they see sexually provocative advertising how marketers & retailers stoke the flames of public panic & capitalize on paranoia over diseases extreme weather events & food contamination scares the first ever evidence proving how addicted we all are to our iPhones & our Blackberrys & how certain companies like the maker of one popular lip balm purposely adjust their formulas in order to make their products chemically addictive & much much more."