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Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive & successful approach to relationships? Are you stuck in a rut of self-doubt & low self-image? Or are you just a bit fed up with the old you? If so its time to change your personal brand! By applying the simple strategies well known to the worlds great brands you can make dramatic positive & lasting change in every aspect of your life. In this book youll learn to step outside your own skin to discover & reveal your own authentic brand story
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Brandwashed

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed" he turns the spotlight on his own industry drawing on all he has witnessed behind closed doors exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. "Brandwashed" is a shocking insiders look at how todays global giants conspire to obscure the truth and manipulate our minds all in service of persuading us to buy. Lindstrom reveals eye opening details such as: how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb what heterosexual men really think about when they see sexually provocative advertising how marketers
and retailers stoke the flames of public panic and capitalize on paranoia over diseases extreme weather events and food contamination scares the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys and how certain companies like the maker of one popular lip balm purposely adjust their formulas in order to make their products chemically addictive and much much more."
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    • Availability: In Stock
    • Supplier: WHSmith
    • SKU: 9780749465049
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    £9.59

    Product Description

    Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed" he turns the spotlight on his own industry drawing on all he has witnessed behind closed doors exposing for the first time the full extent of the psychological tricks & traps that companies devise to win our hard-earned money. " Brandwashed" is a shocking insiders look at how todays global giants conspire to obscure the truth & manipulate our minds all in service of persuading us to buy. Lindstrom reveals eye opening details such as: how advertisers & marketers target children at an alarmingly young age
    - starting when they are still in the womb what heterosexual men really think about when they see sexually provocative advertising how marketers & retailers stoke the flames of public panic & capitalize on paranoia over diseases extreme weather events & food contamination scares the first ever evidence proving how addicted we all are to our iPhones & our Blackberrys & how certain companies like the maker of one popular lip balm purposely adjust their formulas in order to make their products chemically addictive & much much more."

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    Jargon Buster

    Eye - An organ which detects light
    Weather - is the change of an atmospheres conditions.
    Popular - Something that is admired and liked by many people.
    Children - A young life form within the early stages of physical development,

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