Every era has its gentry. Wealth authority & power are seldom static for long. Once heavily whiskered industrialists challenged the landed gentry for social ascendency. Then in the 20th century came a new era of entrepreneurs who made their names by making their names into brands. This is a book about thirteen such individuals: Tim Bell Johnnie Boden Emma Bridgewater Jackie Cooper James Dyson John Hegarty Robert Hiscox Tony Laithwaite David Linley Julian Richer John Sainsbury Paul Smith & Jonathan Warburton. Remarkable men & women from a sweeping range of industries; pioneers of modern enterprise. The authors take us on an illuminating journey described through thirteen compelling portraits covering grand philosophies & shrewd strategies untidy kitchen tables & unruly pets. We learn the secrets behind the fame the lessons of success (and failure) & the dramas & difficulties on the way. Find out why Tim Bell ate Ronald Reagan's jelly beans why there is a full-size Harrier jump-jet outside James Dyson's office & why Paul Smith takes a model train set with him into meetings in Japan. Invaluable reading for those interested in finding out more about the people behind the brands it will appeal to anyone keen to find out how others got to the top & what is involved when you have your name above the door.