Sales Promotion & Personal Selling Course In this course, we look at the individual tools of marketing communications. Specifically however we are investigating the tools of sales promotion & personal selling. Both sales promotion & personal selling share the characteristic of being the most immediate of the promotional tools - both focus on attempting to create or cause an immediate sale. Although a theme of this course is the need for integrated marketing communications plans based on the overlap & interaction between all the different tools of promotion, often sales promotion & personal selling are used closely together in promotional campaigns. After completing this course, you should be able to: understand the role of sales promotion in the marketing communications mix explain the range of sales promotion methods & current thinking about how they work develop plans for using sales promotion strategically in a range of applications & settings understand the role of personal selling in the marketing communications mix explain the range of selling roles & tasks & current views about how selling works as a communications tool explain the issues in planning & managing personal selling in the communications mix evaluate some key trends & developments in personal selling.