Nature & Role of Marketing Analysis The analysis of the market is an important part of any overall evaluation or implementation of a marketing strategy. The techniques employed by analysts can be used to assess the correct marketing mix, changing market structures, support or reject hypotheses that have been proposed & forecasting or estimating market potential, to name but a few. This course looks at the differences within data, the range of data that can be encountered in marketing analysis & some of the main techniques used in the evaluation of such data. A marketing analyst makes use of a wide selection of techniques from the quantitative methods in order to explain the market, forecast elements of the market & support management & corporate decision making. The course will examine techniques from the quantitative methods which find widest use in the analysis of markets, such as hypothesis testing, which can be used to examine data & statistics from samples with a view to supporting or rejecting assumptions about the market population. Regression & correlation will be examined as techniques that can be employed to assess the existence & strength of relationships within a market & also their use as a possible forecasting tool. Finally, an introduction will be made to a range of multivariate techniques, which have found widest use in marketing analysis in the analysis of data from questionnaires. It is quite common to link the multivariate methods to enrich analyses. The section covering these methods will make use of a case study to demonstrate this. Modern approaches to analysis make wide use of questionnaires to obtain primary data & computer software to analyse data. The first section of this course will therefore introduce different types of data & the approaches to coding data for analysis. There exists a wide range of statistical packages to analyse data; probably the most widely used package in the UK is Statistical Package for Social Sciences (SPSS), which has been used to facilitate analyses for this course. By the end of this course you should be able to: Section 1 Explain the use & application of variables. Distinguish between the different principal types of variables. Explain & identify four categories of data measurement. Understand the procedures for coding data. Distinguish between the methods of summarising data using location & dispersion measures. Section 2 Calculate a standard Z score. Set up a confidence interval with known parameters. Appreciate what is meant by an hypothesis & understand the difference between a null hypothesis & an alternative hypothesis. Undertake an hypothesis test & appreciate the importance of significance in hypothesis testing. Undertake a chi-square test on two-dimensional data (hypothesis on non- parametric data). Section 3 Understand the nature of bivariate data & straight-line relationships. Measure the strength of linear relationships between variables using coefficients of correlation & determination. Determine a least squares regression equation & line. Estimate & forecast future data values using technique of interpolation & extrapolation. Be familiar with one approach to the analysis of a time series set of data. Section 4 Explain the concept of multivariate analysis in marketing. Describe the application & use of a range of multivariate methods as individual techniques. Describe the application & use of a range of multivariate techniques linked in an analysis. Interpret printouts from a statistical package (SPSS). ...

Nature of Organisations Course In this course, we have set the stage for more detailed investigation of organisations & how they exist in today's business environment. We look at the functioning of organisations & relate these ideas back to the early researchers & theorists. In this course, we help you to explore the nature & purpose of organisations & to understand & identify different organisational structures. We aim also to give you an understanding of the factors that must be considered when an organisational structure is designed. Key choices & issues concerning organisational structure design include: how jobs & departments should be differentiated & grouped how organisational activities should be co-ordinated & controlled. By the end of the course, you should be able to: define an organisation. distinguish between the formal & informal elements of organisational life. identify the importance of organisation structures & what they do. identify the key processes that take place in the structuring of an organisation. analyse & evaluate in practical examples. explain the nature of organisational missions & goals. evaluate the relevance of particular organisational goals & missions & their importance for organisational effectiveness. identify the use & value of organisation theory. evaluate the influence of size, technology & environment on an organisation's structure. ...

Nature of Work Course In this course, you are introduced in detail to the concept of work, with our main focus upon paid work within the employment relationship. In Section 1, we look at the meaning of work, both historically, when we revisit the ideas of Weber & Marx, & within contemporary British society. We then go on to look at how jobs & occupations are categorised, the characteristics of the labour market & the role of women workers within it. In Section 2, we deal with how jobs & occupations are arranged & structured within British society, both vertically, or hierarchically, & horizontally. We also look at how people can progress in their jobs & careers, & why some people move downwards. We also examine the labour market & its characteristics, particularly in relation to part-time workers & women workers. In Section 3, we examine the meanings given to work by workers themselves, & the concept of "work orientations" is introduced. This is followed, in Section 4, by an analysis of the emerging "information economy" & the impact of new technologies upon work & organisations. Finally, we deal with trends & prospects concerning unemployment, the service sector of the economy, working time & work outside employment. By the end of the course, you will be able to: define work & differentiate between intrinsic & extrinsic rewards. indicate how the meaning of work & human attitudes towards it are affected by cultural & social factors & give some historical examples. explain how Weber's protestant work ethic & Marx's concept of alienation are relevant to modern attitudes to work & have meaning for the individual. describe in basic terms some models used to describe the structure of work & list the groups or categories identified in the hierarchical occupational model. explain through examples the concept of occupational mobility & some of the factors that may affect this. examine two significant features of the labour market, the dual labour market & the sexual division of labour, & discuss the reasons put forward to explain them. list some broad occupational groups into which work has been dividedand give examples of how the market power & status of occupational groups may change as society changes. define the concept of "work orientation" & critically discuss some important studies of it. illustrate how work orientation is a dynamic rather than a static quality & identify some of the influences inside & outside work that may determine how people give meaning to their work. describe some current changes in UK work & job patterns & in the economy, & identify social & economic factors influencing their development. describe a range of developments in information technology & explain their importance in relation to global competitive & economic developments. discuss the impact of new technologies on work, particularly in relation to flexibility, work design, & organisational structure & employment patterns. identify some of the changing patterns of work, employment & unemployment & discuss in an informed way possible future trends. ...

Naturopathy Course The principles of naturopathy state that the body has the ability to heal itself by its vital force; disease is the resistance by this force to abnormal conditions in the body, disturbing the normal functioning of its organs & tissues &, naturopathy is a holistic treatment which approaches the client as a whole & not merely the symptoms of the complaint. This course offers the student a comprehensive introduction to the subjects presented in the syllabus. The course is designed for continuous assessment & tutor feedback will help to keep you motivated throughout the course. ...

Neuro-Linguistic Programming Advanced Course NLP (Neuro Linguistic Programming) Practitioners help people come up with solutions in their lives to a wide range of complex problems & situations. NLP is often used in therapeutic work, personal change work, motivational work & sales or presentational cases. This can mean working with a diverse range of clients with all sorts of personal & professional problems. You will gain the knowledge required to work with a range of different people, with varying issues, from different backgrounds. NLP tools can enable you to assist them in formulating new answers & strategies in life. Achieving a Practitioner level in NLP involves the demonstration of high levels of knowledge & a high potential level of competence in managing, training & coaching others. The course contains the agreed content as recommended by a number of international organisations for Practitioner grade. It also relates this content to the NOS National Occupational Standards for Counselling (ENTO 1995) & a number of additional range statements. This professional practitioner training course is designed to provide competence in the use of NLP to a recognised level. Practitioner level is equal to that of an advanced Diploma & is designed to enable specialised NLP practice. This Qualification is appropriate for students wishing to work in a professional context as a st&-alone professional practitioner. ...

Neuro-Psychological Immunology Course Just as Neuro-Linguistic Programming exemplifies excellence in performance, so the new science of NPI exemplifies excellence in health. Health is positive. It comes naturally as the direct result of how we think & feel. It is a state of being. To try to separate body & mind in health & illness is like trying to separate the salt from the seawater with a knife. Mind & body are constantly influencing each other towards health or illness. NPI teaches that bodies do not get ill
- people do.
...

Non-Contractual Obligations of the Seller-Producer Course The purpose of this course is to consider in detail some of the legal obligations which are imposed on those who sell or produce goods & services. The aim is to build upon your knowledge of the contractual rules which are imposed on such persons & to demonstrate how these are reinforced by other provisions. It is also important that you can identify the correct set of rules to apply from a given set of facts. We can separate these obligations into a number of different categories. These include: liability to consumers imposed by Act of Parliament liability to consumers imposed by the common law rules governing those acting "negligently" employers' liability for the actions of employees health & safety at work. By the time you have completed this course you will be able to: distinguish between contractual & non-contractual remedies identify the correct remedy to use when faced with a consumer problem explain the principles of negligence explain the purpose of the Health & Safety at Work Act & explain the legal duties of the employer & employee identify situations in which an employer is made legally responsible for the actions of an employee explain the rules governing the tort of nuisance list other environmental protection laws apply legal principles to business based problems & suggest possible outcomes. ...

Novel Writing Course Agatha Christie once said " The best time for planning a book is while you're doing the dishes" Whether writing simply for the pleasure of seeing your thoughts take shape as words on paper or writing to achieve publication, this course is for you. The course is structured to help you achieve each goal in the novel writing process one step at a time. Our combination of course materials & guidance from your personal tutor succinctly takes you through each phase-from developing a powerful, saleable idea to creating unforgettable characters & a potent structure. Create memorable characters, gripping plots & vivid settings with the course in Novel Writing.   ...

Numerology Course The ancients placed great importance in names & numerologists believe that names are not arrived at by chance. This magical science is based on the fact that the name of a person, place, or thing contains the very essence of its being. Numerology was devised by the Egyptians to prevent their enemies from being able to pronounce the names of the Gods. Not only that, Numerology goes beyond the limitations of mere coincidence. Nostradamus & Cagliostro used Numerology as the basis for their predictions, with remarkable results. This comprehensive course will enlighten you, educate you & open your mind to the power of numbers, & convince you of the enormous influence that numbers have on life itself. ...