Managing the Enterprise Course Naylor (2004) defines management as: “…the process of achieving organisational objectives, within a changing environment, by balancing efficiency, effectiveness & equity, obtaining the most from limited resources & working with & through people.” This course has been chosen because it presents the information on management in an interesting way, & encourages a high level of student participation. The course has been written to help you to develop your understanding of each topic, & highlighting the key points. The course will require you to undertake practical activities, whilst others are more reflective & ask you to think about some of the concepts covered & then to relate them to your own experience. In either case, completing the course will add a further dimension to your studies & enable you to make sense of the material presented to you by applying it to the real world & to your own frame of reference. On completion of this course you will be able to: Demonstrate theoretical & integrated applications of concepts, models, & techniques associated with the integrative, holistic nature of the business enterprise. Analyse & synthesise arguments focusing on the value creation process in any for profit & for non-profit organisational entity & the management challenges posed by diverse stakeholders. Collaborate as a group to assess & resolve issues through the ability to access information, interpret, synthesise & communicate to others collectively and/or individually, using current retrieval, analysis & presentation tools. Develop an awareness of the Business Environment. ...

Manicure &  Pedicure Course Realising the value of a well-groomed exterior in enhancing self confidence, this avenue of ...

Manicure & Pedicure Training Course Realising the value of a well-groomed exterior in enhancing self confidence, this ...

Market Relations Course This course looks at the relations of an organisation within the market, including those with customers, other stakeholders & their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive & changing environment. It provides an understanding of the approaches of marketing-orientated businesses & describes how to collect data & analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments & task-based activities, this course will enable students to more easily develop their knowledge & skills. ...

Byte Size Marketing Course The concept & practice of marketing is concerned with putting the customer first. The working definition of marketing used in this course expresses this idea neatly: " The achievement of corporate goals through meeting & exceeding customer needs better than the competition." We can think of marketing as a philosophy that underpins & drives the activities of an organisation. We can also regard it as a business function & process concerned with the set of activities necessary to obtain & service demand for an organisation's products.  All elements of marketing serve to determine the approach of organisations & ultimately their business performance. In this course, we provide an overview of marketing by looking at the complexity of delivering an ever-changing set of products & services within a business context that is broad, subject to economic fluctuations & volatile consumer taste & dem&. More specifically, we look at the philosophy of marketing & introduce marketing planning & the business context in which organisations operate
- the marketing environment. After participating in this course, you should be able to: define the marketing concept define marketing as a business orientation & as a business activity distinguish between different business orientations recognise the management issues involved in creating a market-driven organisation define what is meant by the marketing mix, & identify its key elements & the characteristics of an effective mix identify & describe the key stages in the marketing planning process identify key changes in the marketing environment, & how these may impact on marketing decisions.
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Marketing Advisor Course The " Fail to plan, & you plan to fail". In today's fast moving world, businesses need to use marketing planning techniques, understand their customers, & monitor responses, to grow their business. This course provides a structure, shows how to use the building bricks of marketing, & prepare a practical marketing plan. On completion of this course, you will have written a detailed marketing plan, & have a model to use when applying your new skills ...

Marketing Communications Course Is marketing communications essentially just to do with sales & profits & activities such as advertising? Certainly, you learn in this course that sales & profits, together with the tools & techniques of advertising, are important considerations & tools of marketing communications. Virtually all organisations at some time need effective marketing communications. This need cuts across different types of organisations from profit seekers to not-for-profit organisations, across different types of situations & problem areas such as the need, say, to minimise adverse publicity through to the need to increase public donations. & it encompasses the relatively small local company through to the major multi-nationals operating on a global basis. Effective marketing communications has become even more important to organisations, but at the same time, more complex & difficult to plan. ...

Marketing Management Course The value of the area of study which is called Marketing or Market Management is widely recognised ...

Marketing Mix Course The purpose of this course is to develop understanding of the marketing mix. The marketing mix is comprised of the tools available to a marketer in order to optimise the return from the exchange of value with customers & consumers. It does not relate simply to the elements of a product or service - rather it identifies all the variables over which a marketer has control. This course will examine in depth the different components of the marketing mix & will discuss the way in which these components are controlled & adjusted to make a product or service more competitive. The course will then proceed with an analysis of each of the key variables of the mix. A product is defined & analysed in terms of a series of levels. Products, including goods & services, are classified for ease in understanding. every single product has a life cycle, & this is evaluated in terms of its importance to marketing managers. The way in which the market adopts a new product is evaluated. Pricing strategies & tactics are considered in Section 3, including the many factors that affect the price placed on a product or service. The way in which products are made available to customers is by distribution & this is introduced as an important part of customer service. An overview of this important concept is studied in terms of the level of customer service offered, alongside the different methods of distribution. Promotion, which covers the communication between an organisation & its target audiences, is put into context The physical surroundings in which a service is delivered or a product sold are also considered, along with the people involved in the process of ensuring customer & consumer satisfaction. These must all be brought together to provide a seamless & positive support to every transaction. This course deals with the components of the marketing mix & looks at ways in which they can be managed to optimise return on investment. By the end of this course you will be able to: identify the components of the marketing mix in the marketing of a product or service identify ways in which the variables of the mix can be used to the mutual benefit of the organisation & its clients select the appropriate marketing strategy for a product identify the benefits provided to the consumer by a product identify the characteristics of a service & use these to assess the benefits provided by a service use the product life cycle concept as a guide to marketing understanding select the appropriate marketing mix strategy for a product offering at different stages of its life cycle identify pricing strategies used to make products & services more attractive. ...