Business Marketing Course This programme is designed for people seeking to understand & apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising & promotion techniques. It will be useful to the managers of larger businesses & organisations who have customer & marketing responsibilities. At the end of the course you will be able to: Conduct market research Define a customer's needs, want & desires Carry out a SWOT analysis Prepare a marketing plan Describe a range of marketing methods Evaluate the benefits of using different marketing media Compose purposeful advertising copy Understand how to use press releases, sales promotions & public relations Define the selling process Devise a telephone sales campaign List the benefits of keeping advertising records