Electrifying in its simplicity
- like all great breakthroughs
- COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces Author Michael Porter introduces one of the most powerful competitive tools yet developed his three generic strategies
- lowest cost differentiation & focus
- which bring structure to the task of strategic positioning He shows how competitive advantage can be defined in terms of relative cost & relative prices thus linking it directly to profitability & presents a whole new perspective on how profit is created & divided More than a million managers in both large & small companies investment analysts consultants students & scholars throughout the world have internalised Porter's ideas & applied them to assess industries understand competitors & choose competitive positions COMPETITIVE STRATEGY has filled a void in management thinking It provides an enduring foundation & grounding point on which all subsequent work can be built Porter's rich frameworks & deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century