Al Ries & Jack Trout two of the world's most successful marketing strategists call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing Combining a wide-ranging historical overview with a keen eye for the future the authors bring to light 22 superlative tools & innovative techniques for the international marketplace The authors examine marketing campaigns that have succeeded & others that have failed why good ideas didn't live up to expectations & offer their own ideas on what would have worked better The real-life examples commonsense suggestions & killer instincts contained are nothing less than rules by which companies will flourish or fail ...

From the world's most respected wine critic the essential guide to wine in 100 pages Wine is now one of the most popular drinks in the world Many wine drinkers wish they knew more about it without having to understand every detail or go on a wine course In The 24-Hour Wine Expert Jancis Robinson shares her expertise with authority wit & approachability From the difference between red & white to the shape of bottles & their labels descriptions of taste colour & smell to pairing wine with food & the price-quality correlation Robinson helps us make the most of this mysteriously delicious drink Jancis Robinson has been called 'the most respected wine critic & journalist in the world' by Decantermagazine In 1984 she was the first person outside the wine trade to qualify as a Master of Wine The Financial Times wine writer she is the authoreditor of dozens of wine books including Wine Grapes (Allen Lane) The Oxford Companion to Wine (OUP) & The World Atlas of Wine (Mitchell Beazley) Her award-winning website www Jancis Robinsoncom has subscribers in 100 countries ...

Available for the first time outside Japan The 25th Ward The Silver Case is presented with new HD assets & additional content not found in the original mobile version The 25th Ward The Silver Case is a visual novel adventure game where players read through story segments before issuing commands that advance the story This follows the success of the 2016 high-definition remaster of SUDA51&s debut title The Silver Case ...

Andy & Terry have expanded their treehouse! There are now thirteen br&-new storeys including a dodgem-car rink a skate ramp a mud-fighting arena an antigravity chamber an ice-cream parlour with seventy-eight flavours run by an ice-cream-serving robot called Edward Scooperhands & the Maze of Doom
- a maze so complicated that nobody who has gone in has ever come out again well not yet anyway The 26-Storey Treehouse is the second book in Andy Griffith's & Terry Denton's wacky treehouse adventures where the laugh-out-loud story is told through a combination of text & fantastic cartoon-style illustrations
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Be happier healthier & more productive by taking a break from booze! An illustrated day-by-day guide packed with inspiration & practical help The 28 Day Alcohol-Free Challenge is the only book you need to reset your drinking habits & discover a hangover-free world of quality time to achieve your goals Drawing on their own experiences of ditching the drink & bringing together the collective experience of the thousands of people they have helped Andy & Ruari bring you unparalleled insight into how you can make your break from alcohol an empowering life-changing experience Andy Ramage & Ruari Fairbairns started their website One Year No Beer to connect with like-minded people who no longer wanted to deal with the adverse effects of drinking alcohol In The 28 Day Alcohol-Free Challenge Andy & Ruari share their extensive experience of going alcohol free including having a great time at parties resisting appeals from friends to 'just have the one' & most importantly how to make the most of the health benefits of going sober ...

In The Three Little Pigs players use special dice to acquire tiles & build their house but beware as during the game the wolf can blow down your house! To resist his assault you&ll want to have brick walls rather than straw but can you build what you need? Age range 7 & up Number of players 2 to 5 Play time 20 minutes Manufacturer IELLO 5 special dice 1 Wolf wheel 36 House tiles 6 Goal cards 1 Tale Booklet 1 Rule Booklet ...

Please note this is a region 2 DVD & will require a region 2 (Europe) or region Free DVD Player in order to play Doctor Gulliver is poor so nothing
- not even his charming fiancee Elisabeth
- keeps him in the town he lives He signs on to a ship to India but in a storm he&s washed off the ship & ends up on an island which is inhibitated by very tiny people After he managed to convince them he&s harmless & is accepted as one of their citizens their king wants to use him in war against a people of giants Compared to them even Gulliver is a gnome

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Please note this is a region B Blu-ray & will require a region B or region free Blu-ray player in order to play A colourful action film about the Battle Of Thermopylae in 480 BC King Leodinas (Richard Egan) with the help of locals tries to stop the attack of thousands of Persian invaders led by King Xerxes (David Farrar) ...

Please note this is a region 2 DVD & will require a region 2 (Europe) or region Free DVD Player in order to play Antonio Banderas Rodrigo Santoro & Juliette Binoche star in this drama based on the 2010 San Jose Mine accident in Chile 33 men are working in the unstable San Jose Mine when it collapses trapping the miners inside with no means of escape & very little food Mario (Banderas) takes charge of the situation & does his best to ensure the safety of his colleagues splitting the food into rations & diffusing any tension With the miners& families arriving on the scene & demanding action be taken to save their loved ones the government sets up a rescue operation but it will be over two months before any of the men make it to the surface again Will they all survive the ordeal? ...

Please note this is a region 2 DVD & will require a region 2 (Europe) or region Free DVD Player in order to play Antonio Banderas Rodrigo Santoro & Juliette Binoche star in this drama based on the 2010 San Jose Mine accident in Chile 33 men are working in the unstable San Jose Mine when it collapses trapping the miners inside with no means of escape & very little food Mario (Banderas) takes charge of the situation & does his best to ensure the safety of his colleagues splitting the food into rations & diffusing any tension With the miners& families arriving on the scene & demanding action be taken to save their loved ones the government sets up a rescue operation but it will be over two months before any of the men make it to the surface again Will they all survive the ordeal? ...