In this clear & vivid book Gustave Le Bon throws light on the unconscious irrational workings of group thought & mass emotion as he places crowd ideology in opposition to free-thinking & independent minded individuals The ideas le Bon explores in this book are extremely relevant to today's society & were of pivotal importance in the early years of group psychology Applications include financial market behaviour & political delusions The Sparkling Books edition has been annotated & edited based on the 1907 Alcan edition & previous translations