How Posters Work is more than a standard exhibition catalogue Conceived as a useful & illuminating primer in visual thinking it explores principles of design through a range of historical & contemporary works uncovering ideas relevant not just to the design of posters but to 2D design more generally How Posters Work has a unique focus on visual language Rather than provide a history of the genre or a compilation of collectibles the book is organized around active design principles Concepts such as Simplify Focus the eye Exploit the diagonal Reverse expectations & Say two things at once are illustrated with a diverse range of posters from avant-garde classics & rarely seen international works to contemporary pieces by todays leading graphic designers Illustrated with over 150 works from the collection of Cooper Hewitt Smithsonian Design Museum How Posters Work provides a stunning education in seeing & making demonstrating how some of the worlds most creative designers have mobilized principles of layout composition psychology & rhetoric to produce powerful acts of visual communication