We are attracted whether we know it or not to the hidden aspects of things & people Some teenagers enjoy cutting themselves with razors Some men pay good money to be spanked by prostitutes The average Briton spends over a day a week watching television People slow their cars to look at gory accidents & go to sentimental movies that make them cry In this revealing & witty account Paul Bloom examines the science behind these curious desires attractions & tastes exploring one of the most fascinating & fundamental engines of human behaviour Drawing on insights from child development philosophy neuroscience & behavioural economics How Pleasure Works shows how certain universal habits of the human mind explain what we like & why we like it