About Us
Contact Us
Privacy Policy
Cookie Usage
Add Your Store

More From Contributor

Service Engineering
Service Engineering
£76.50
Service-oriented systems are increasingly challenging traditional software engineering methods. Aimed at the specialist, this volume's detailed case studies provide an integrated vision of the most important current European research in service engineering. ...
Archived Product
image missing
Service Innovation
£15.74
Provides the framework to design services that unlock growth opportunities for every business. This book offers instructions on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service. It also offers guidance on staying focused on the 'fuzzy front end' of service innovation. ...
Archived Product
image missing
Service Management
£22.77
Intended for high-level executives in organizations whose "products" have a high immaterial content, such as service, image or know-how, this work aims to be a comprehensive discussion of the management of service businesses, based on several years' research & consultation. ...
Archived Product
image missing
Service Management
£81.00
This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, & ensure profitability in the retail sector. ...
Archived Product
image missing
Service Management
And Marketing
£31.31
Professor Gronroos presents the most scholarly & provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength & profitability. Gronroos continues as one of service marketing's most original & able thinkers. --Philip Kotler, S. ...
Archived Product

Service Is Front Stage

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

This page now acts as a permanent archive for this product. Add more information using the comments box below to ensure it can still be found by future generations.

Use our search facility to see if it is available from an alternative contributor.
  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780230006607
Availability: In Stock
£27.55
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
Description Reviews / Comments Add New

Product Description

This book contains a simple but powerful definition of services based upon a separation between back-stage & front-stage activities. Services deal with front interactions, production & manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Reviews/Comments

Add New

Intelligent Comparison

Oooops!
We couldn't find anything!
Perhaps this product's unique.... Or perhaps we are still looking for comparisons!
Click to bump this page and we'll hurry up.

Price History

Oooops!
We couldn't find any historical pricing!

Vouchers

No voucher codes found.
Do you know a voucher code for this product or supplier? Add it to Insights for others to use.

Facebook

Jargon Buster

Simple - Basic, easy no difficulty in understanding.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

Community Generated Product Tags

Oh No! The productWIKI community hasn't generated any tags for this product yet!
Menu