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Public Relations Cases
£43.69
Primarily using Public Relations Society of America award-winning cases, this title presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, & Evaluation), it keep students focused on the strategic elements of exemplary communications campaigns. ...
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Public Relations For Dummies
Public Relations For
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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies & updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material &

Includes:: extensive new information on Web-based PR, including the use of text messaging, podcasts, & blogs.

...
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Public Relations
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Designed specifically for pharmacists, this book explains how to work with the media; how to write news releases, public service announcements, & op-ed pieces; how to prepare for media interviews; how to work with PR agencies; & more. It contains lists of public relations do's & don'ts, points to consider, & tips for succeeding. ...
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Public Relations For
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This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating & fast growing market, this book offers readers a vital insight into how PR works. ...
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Public Relations In
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The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. This book aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view. ...
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Public Relations Management
Public Relations
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This century has witnessed a tremendous spurt in media & technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. This book provides many fresh insights & hands-on-skills to both the students & young practitioners in pursuing their jobs more efficiently & vigorously. ...
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Public Relations
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Reflects the discussion on the nature of public relations & how it develops & supports management strategy. This title links models & theories of strategic management to the PR function & shows how globalization & the internet are changing organizational PR strategy. It is suitable for students undertaking examinations in PR discipline. ...
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Public Relations
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Working from the position that public relations is a theoretically grounded & research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories. ...
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Public Relations In Global Cultural Contexts

Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780415872867
Availability: In Stock
£20.69
media & communications Social Sciences, Law & Economics > Media & Communications
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Product Description

Providing a critical examination of public relations' contribution to globalization & international power relations, this title

Includes:: chapters that explore alternative paradigms, most notably interpretive & critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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