About Us
Contact Us
Privacy Policy
Cookie Usage
Add Your Store

More From Contributor

image missing
Public Relations And
Social Theory
£22.49
Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, & reflection, & on issues of power, behavior, & language. This book contains chapters each of which is devoted to an individual theorist, providing an overview of that theorist's key concepts & contributions. ...
Archived Product
image missing
Public Relations And
The Social Web
£17.99
As the world of communications changes beyond recognition, those seeking to communicate must revise & revolutionise their approach. This book explores the way in which communications is changing & looks at what this means for communicators working across a range of industries, from entertainment through to politics. ...
Archived Product
Public Relations For Dummies
Public Relations For
Dummies
£9.37
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies & updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material &

Includes:: extensive new information on Web-based PR, including the use of text messaging, podcasts, & blogs.

...
Archived Product
image missing
Public Relations
For Pharmacists
£18.04
Designed specifically for pharmacists, this book explains how to work with the media; how to write news releases, public service announcements, & op-ed pieces; how to prepare for media interviews; how to work with PR agencies; & more. It contains lists of public relations do's & don'ts, points to consider, & tips for succeeding. ...
Archived Product
image missing
Public Relations For
The New Europe
£25.65
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating & fast growing market, this book offers readers a vital insight into how PR works. ...
Archived Product
Public Relations in Global Cultural Contexts
Public Relations In
Global Cultural
Contexts
£20.69
Providing a critical examination of public relations' contribution to globalization & international power relations, this title



...
Archived Product
image missing
Public Relations In
Practice
£18.69
The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. This book aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view. ...
Archived Product

Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, this title presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), it keep students focused on the strategic elements of exemplary communications campaigns.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

This page now acts as a permanent archive for this product. Add more information using the comments box below to ensure it can still be found by future generations.

Use our search facility to see if it is available from an alternative contributor.
  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9781111836825
Availability: In Stock
£43.69
media & communications Social Sciences, Law & Economics > Media & Communications
Description Reviews / Comments Add New

Product Description

Primarily using Public Relations Society of America award-winning cases, this title presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, & Evaluation), it keep students focused on the strategic elements of exemplary communications campaigns.

Reviews/Comments

Add New

Intelligent Comparison

Oooops!
We couldn't find anything!
Perhaps this product's unique.... Or perhaps we are still looking for comparisons!
Click to bump this page and we'll hurry up.

Price History

Oooops!
We couldn't find any historical pricing!

Vouchers

No voucher codes found.
Do you know a voucher code for this product or supplier? Add it to Insights for others to use.

Facebook

Jargon Buster

Students - A group of humans who are still in full time education
Model - A representation of a person or thing, usually smaller scale. It can also be a person that wears clothing.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

Community Generated Product Tags

Oh No! The productWIKI community hasn't generated any tags for this product yet!
Menu