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Public Relations
£30.59
This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools & interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach & lively writing style provide an accessible text perfect for students new to the subject area. ...
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Public Relations Cases
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Primarily using Public Relations Society of America award-winning cases, this title presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, & Evaluation), it keep students focused on the strategic elements of exemplary communications campaigns. ...
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Public Relations For Dummies
Public Relations For
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This 2nd Edition recasts much of the information from Public Relations Kit For Dummies & updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material &

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Public Relations And Social Theory

Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, and on issues of power, behavior, and language. This book contains chapters each of which is devoted to an individual theorist, providing an overview of that theorist's key concepts and contributions.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780415997867
Availability: In Stock
£22.49
media & communications Social Sciences, Law & Economics > Media & Communications
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Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, & reflection, & on issues of power, behavior, & language. This book contains chapters each of which is devoted to an individual theorist, providing an overview of that theorist's key concepts & contributions.

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Jargon Buster

Key - A physical or virtual device or code used for opening something
Language - the method of communication used in different areas. Humans and computers have many different languages.
Individual - A single separate item or person.
Language - The way humans communicate either written and spoken.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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