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Public Relations Strategy

Reflects the discussion on the nature of public relations and how it develops and supports management strategy. This title links models and theories of strategic management to the PR function and shows how globalization and the internet are changing organizational PR strategy. It is suitable for students undertaking examinations in PR discipline.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780749456405
Availability: In Stock
£17.99

Product Description

Reflects the discussion on the nature of public relations & how it develops & supports management strategy. This title links models & theories of strategic management to the PR function & shows how globalization & the internet are changing organizational PR strategy. It is suitable for students undertaking examinations in PR discipline.

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Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
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Page Updated: 2015-03-31 20:45:45

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