Amp up the volume with innovative haircare brand JOICO’s Volumising Shampoo from the targeted Joi FULL collection, formulated to maintain plush, long-lasting fullness for extraordinary body with a natural feel. Boasting a thick gel texture that creates a rich lather, the shampoo gently whisks away oil & dirt that weighs down fine hair. Brimming with amino acids & silica to thicken & elevate hair, the shampoo enriches tresses with Rice Proteins & Bamboo extract, utilising patented Smartrelease Technology. This unique delivery system packs the triple-powered ingredients inside an invisible liposome that offers continuous release to the hair, shielding it from recurring damaged caused by daily styling & wear. Thoroughly cleansing from root to tip to build the foundation for fullness, the shampoo leaves your locks clean with a sheen, protected from humidity & nourished.