Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy & clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up & excess oils, while depositing violet pigments to keep your colour looking fresh. Monoi & Tamanu oils help to fight frizz & nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine & Keratin to help protect the hair from the effects of daily styling.