Cleanse & refresh your head of hair with Joico’s volumising shampoo, designed to give your mane an extra lift. With regular use, hair will have a fuller appearance thanks to the shampoo’s lightweight formula that injects plenty of bounce into every str&. You’ll enjoy a rich lather that rinses away cleanly to provide a deep & effective cleanse. Your scalp will be free from dirt & build-ups, restoring your hair to a state of balance & leaving it ready to realise an optimal level of fullness. Your locks will also seem shinier for a healthy-looking sheen while the shampoo helps styles to stay in place for up to 24 hours, even in humid environments*. * When using Joi Full Volumizing Shampoo, Conditioner, & Styler as a system.