Enhance the radiance of your blonde hair with Joico Blonde Life Gift Pack; a shampoo & mask treatment that work in tandem to restore soft, manageable locks with luminous shine. The Set Contains: Blonde Life Brightening Shampoo (300ml) Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt & impurities; Anionic Surfactant Molecules capture dirt & oil & rinse them away to leave hair sleek, shiny & refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones & restore optimal p H level. Its nourishing formula harnesses Polynesian & Tahitian Tamanu & Manoi oils to hydrate, fight frizz & enhance shine for gleaming, light-reflecting locks. Blonde Life Brightening Masque (150ml) A nourishing & neutralising hair mask created specifically for bleached, double-processed or high-lifted blonde hair. Intensely hydrating & softening, the quick-rinse treatment helps to neutralise trace minerals that can add dullness & yellowness to your blonde hair, & utilises a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands for healthier-looking locks. The blonde-brightening masque also contains an exotic blend of Polynesian & Tahitian Tamanu & Manoi oils that hydrate & increase shine to leave hair soft, smooth & radiant without being weighed down. ...

Joico’s ‘ Blonde Life’ gift set helps blonde hair to maintain its lustre. Resisting a dull or brassy appearance, the shampoo & conditioner duo work tirelessly to reinforce vibrancy & strength. Each formula seeks to offset harsh yellow tones, leaving locks bright & radiant. The Set Contains: Blonde Life Shampoo (300ml) This ultra-nourishing shampoo is designed to preserve the longevity of blonde tresses, while leaving strands cleansed & silky to touch. Smart Release Technology helps charge hair with recurring protection against damage caused by heat, styling & day-to-day wear & tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties. Hydrating Monoi & Tamanu Oil enrich tresses with a velvety-soft & glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime & bacteria from the scalp through to the ends, resulting in clean, bright & shiny hair that won’t appear brassy or dull. Blonde Life Conditioner (250ml) This conditioner is created specifically for bleached, double-processed or high-lifted blonde hair. Combining the weightless feel of a lotion with the high performance of a serum, the conditioner expertly softens & detangles whilst banishing brassy tones & promoting polished, radiant shine. Reviving the brightness of your blonde hair without weighing it down, the nourishing emulsion contains a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands. A blend of Polynesian & Tahitian Tamanu & Manoi oils hydrate & increase shine. Hair is left illuminated with enhanced manageability & softness. ...

Preserve healthy blonde locks with the JOICO Blonde Life violet Conditioner. This nourishing formula will leave your locks feeling nourished & soft with Monoi & Tamanu oils, along with Arginine, a naturally occurring amino acid that is essential to maintaining strong hair. Working to help repair the hair from the inside out, the conditioner deposits pale violet pigments to neutralise unwanted brassy tones without turning the hair violet. Smartrealease technology delivers Rosehip Oil, Arginine & Keratin to help preserve healthy hair & reduce the impact of daily styling. This innovative formula will improve manageability, enabling easier detangling. ...

Keep your hair colour true for longer with the Joico Blonde Life violet Conditioner. Infused by hair-loving ingredients, this potent formula feeds essential moisture deep into the follicle. With a rich consistency, the conditioner coats each & every str&, nurturing the hair from root to tip. What’s more, the conditioner has colour-balancing powers, nurturing the hair & neutralising the colour simultaneously. Thanks to a potent blend of brass-neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the conditioner gives you more time between salon visits – saving you time & money. As if that wasn’t enough, the formula also graces the locks with a refreshing fragrance, as well as a dazzling shine. Leave the conditioner on for a couple of minutes to let it work its magic, transforming the tresses from dry & dull to soft & silky. Banish undesirable yellow tones & keep your blonde colour cool & icy with this innovative formula. ...

Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy & clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up & excess oils, while depositing violet pigments to keep your colour looking fresh. Monoi & Tamanu oils help to fight frizz & nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine & Keratin to help protect the hair from the effects of daily styling. ...

A fundamental treat for colour-treated blondes, this Joico gift set champions violet pigments that work to offset brassy or yellow hues. The duo features a shampoo & conditioner, wrapping every strand in their moisturising, colour-corrective properties. The Set Contains: Blonde Life violet Shampoo (300ml) A brass-neutralising shampoo that works to counteract undesirable yellow tones, keeping your locks looking icy & clean. The rich lather gently cleanses the hair of impurities, product build up & excess oils, while depositing violet pigments to keep your colour looking fresh. Monoi & Tamanu oils help to fight frizz & nourish the hair to leave locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acids to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine & Keratin to help protect the hair from the effects of daily styling. Blonde Life violet Conditioner (250ml) Preserving blonde locks, this nourishing formula will leave your locks feeling ultra-soft with Monoi & Tamanu oils, along with Arginine, a naturally occurring amino acid that is essential to maintaining strong hair. The conditioner deposits pale violet pigments to neutralise unwanted brassy tones without turning the hair violet. Smartrealease technology delivers Rosehip Oil, Arginine & Keratin to help reinforce healthy hair & reduce the impact of daily styling. This innovative formula will improve manageability, enabling easier detangling. ...

Ideal for fine, flat & limp hair, Joico Body Luxe Conditioner Litre adds wonderful volume without weighing your locks down. Enriched with a zero-weight Oat Protein Complex, it thickens & volumises every strand whilst de-tangling & moisturising your hair, leaving it full of bounce & vitality. The intensely nourishing formula will also make your hair more manageable & help it to become more responsive to styling, so you can achieve salon-quality results in the comfort of your own home. Worth £46.50! Directions of use: Apply to wet hair after shampooing Run it through the lengths of your hair Leave on for 1-2 minutes Rinse thoroughly ...

Ideal for fine, flat & limp hair, Joico Body Luxe Conditioner 300ml adds wonderful volume without weighing your locks down. Enriched with a zero-weight Oat Protein Complex, it thickens & volumises every strand whilst de-tangling & moisturising your hair, leaving it full of bounce & vitality. The intensely nourishing formula will also make your hair more manageable & help it to become more responsive to styling, so you can achieve salon-quality results in the comfort of your own home. Directions of Use: Apply to wet hair after shampooing Run it through the lengths of your hair Leave on for 1-2 minutes Rinse thoroughly ...

Add fullness & volume to fine hair with the Joico Body Luxe Shampoo & Conditioner Duo; two revitalising formulas that work in tandem to thicken & plump individual strands from root to tip. The Set Contains: Body Luxe Shampoo (300ml) Ideal for fine, flat & limp hair, the volumising adds body & bounce without weighing your locks down. Its unique Oat Protein Complex thickens & improves texture of every str&, leaving you with hair that exudes definition & vitality. As well as adding much-needed height, the gentle formula effectively cleanses hair of excess oils & impurities, revealing long-lasting, luminous shine. Body Luxe Conditioner (300ml) Working to plump hair from root to tip, the weightless conditioner lifts & adds dimension to limp, lifeless locks. Effortlessly detangling & improving manageability, its innovative Oat Protein Complex combines powerful proteins & amino acids to thicken strands & replenish moisture levels. Reconstructing & repairing damage, you can expect bouncy, volumised locks with a healthy, glossy finish. ...

Deliver volume to fine, flat & limp hair with the Joico Body Luxe Root Lift Volumizing Foam (6% VOC). This alcohol-free styling foam provides medium hold, whilst the targeted root-applicator nozzle makes it easy to add height at the roots. Enriched with an Oat Protein Complex that thickens each strand individually, the volumizer adds gloss & shine, & deposits moisture without weighing the hair down. This lightweight spray will leave your hair with a natural, touchably soft finish that's easy to manage, style & brush. – E.W. ...