To celebrate over 40 years of healthy hair history, haircare brand Joico presents the Blonde Life Color Proof Your Summer Hair Trio Pack; a three-piece set of colour-preserving treats for your tresses, that work in synergy to bump up the colour vibrancy, brilliance & resilience of hair that’s been bleached & processed. Combining a shine-boosting shampoo with two reparative treatments, all from the brand’s Blonde Life range & specially curated for fair-haired beauties, the trio promise to leave you with a silky-soft & smooth mane that oozes with shine, health & intense colour. Suitable for any bleached, double-processed, or high-lifted blonde hair. The Set Contains: Blonde Life Brightening Shampoo (300ml) A neutralising & moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair. Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt & impurities; Anionic Surfactant Molecules capture dirt & oil & rinse them away to leave hair sleek, shiny & refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones & restore optimal p H level. Its nourishing formula harnesses Polynesian & Tahitian Tamanu & Manoi oils to hydrate, fight frizz & enhance shine for gleaming, light-reflecting locks. Hair is left feeling smooth with enhanced glide & radiance. Sulphate free. Blonde Life Brightening Masque (150ml) A nourishing & neutralising hair mask created specifically for bleached, double-processed or high-lifted blonde hair. Intensely hydrating & softening, the quick-rinse treatment helps to neutralise trace minerals that can add dullness & yellowness to your blonde hair, & utilises a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands for healthier-looking locks. The blonde-brightening masque also contains an exotic blend of Polynesian & Tahitian Tamanu & Manoi oils that hydrate & increase shine to leave hair soft, smooth & radiant without being weighed down. Blonde Life Brightening Veil (50ml) A multi-beneficial formula developed for natural & chemically-processed blonde hair. Infused with exotic Tamanu & Tahitian Manoi Oils, the luxurious spray treatment enhances softness, shine & manageability, whilst combating frizz & flyaways for a sleek, salon-worthy finish. Arginine is combined with the brand's innovative Bio-Advanced Peptide Complex to repair & strengthen strands from root to tip. Simply spritz over hair to defend against heat styling, UV exposure, humidity & dryness. ...

Enhance the radiance of your blonde hair with Joico Blonde Life Gift Pack; a shampoo & conditioner that work in tandem to restore soft, manageable locks with luminous shine. The Set Contains: Blonde Life Brightening Shampoo (300ml) Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt & impurities; Anionic Surfactant Molecules capture dirt & oil & rinse them away to leave hair sleek, shiny & refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones & restore optimal p H level. Its nourishing formula harnesses Polynesian & Tahitian Tamanu & Manoi oils to hydrate, fight frizz & enhance shine for gleaming, light-reflecting locks. Blonde Life Brightening Conditioner (250ml) A revitalising & nourishing conditioner created specifically for bleached, double-processed or high-lifted blonde hair. Combining the weightless feel of a lotion with the high performance of a serum, the conditioner expertly softens & detangles whilst banishing brassy tones & promoting polished, radiant shine. Reviving the brightness of your blonde hair without weighing it down, the deeply nourishing emulsion contains a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands, & an exotic blend of Polynesian & Tahitian Tamanu & Manoi oils that hydrate & increase shine. ...

Enhance the radiance of your blonde hair with Joico Blonde Life Gift Pack; a shampoo & mask treatment that work in tandem to restore soft, manageable locks with luminous shine. The Set Contains: Blonde Life Brightening Shampoo (300ml) Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt & impurities; Anionic Surfactant Molecules capture dirt & oil & rinse them away to leave hair sleek, shiny & refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones & restore optimal p H level. Its nourishing formula harnesses Polynesian & Tahitian Tamanu & Manoi oils to hydrate, fight frizz & enhance shine for gleaming, light-reflecting locks. Blonde Life Brightening Masque (150ml) A nourishing & neutralising hair mask created specifically for bleached, double-processed or high-lifted blonde hair. Intensely hydrating & softening, the quick-rinse treatment helps to neutralise trace minerals that can add dullness & yellowness to your blonde hair, & utilises a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands for healthier-looking locks. The blonde-brightening masque also contains an exotic blend of Polynesian & Tahitian Tamanu & Manoi oils that hydrate & increase shine to leave hair soft, smooth & radiant without being weighed down. ...

Joico’s ‘ Blonde Life’ gift set helps blonde hair to maintain its lustre. Resisting a dull or brassy appearance, the shampoo & conditioner duo work tirelessly to reinforce vibrancy & strength. Each formula seeks to offset harsh yellow tones, leaving locks bright & radiant. The Set Contains: Blonde Life Shampoo (300ml) This ultra-nourishing shampoo is designed to preserve the longevity of blonde tresses, while leaving strands cleansed & silky to touch. Smart Release Technology helps charge hair with recurring protection against damage caused by heat, styling & day-to-day wear & tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties. Hydrating Monoi & Tamanu Oil enrich tresses with a velvety-soft & glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime & bacteria from the scalp through to the ends, resulting in clean, bright & shiny hair that won’t appear brassy or dull. Blonde Life Conditioner (250ml) This conditioner is created specifically for bleached, double-processed or high-lifted blonde hair. Combining the weightless feel of a lotion with the high performance of a serum, the conditioner expertly softens & detangles whilst banishing brassy tones & promoting polished, radiant shine. Reviving the brightness of your blonde hair without weighing it down, the nourishing emulsion contains a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands. A blend of Polynesian & Tahitian Tamanu & Manoi oils hydrate & increase shine. Hair is left illuminated with enhanced manageability & softness. ...

Preserve healthy blonde locks with the JOICO Blonde Life violet Conditioner. This nourishing formula will leave your locks feeling nourished & soft with Monoi & Tamanu oils, along with Arginine, a naturally occurring amino acid that is essential to maintaining strong hair. Working to help repair the hair from the inside out, the conditioner deposits pale violet pigments to neutralise unwanted brassy tones without turning the hair violet. Smartrealease technology delivers Rosehip Oil, Arginine & Keratin to help preserve healthy hair & reduce the impact of daily styling. This innovative formula will improve manageability, enabling easier detangling. ...

Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy & clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up & excess oils, while depositing violet pigments to keep your colour looking fresh. Monoi & Tamanu oils help to fight frizz & nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine & Keratin to help protect the hair from the effects of daily styling. ...

Keep your hair colour blonde & icy with the Joico Blonde Life violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build-up from the scalp – this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass-neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the shampoo gives you more time between salon visits – saving you time & money. As if that wasn’t enough, this shampoo is also sulphate free, gently but effectively cleansing the hair without stripping the strands of their essential moisture. Banish undesirable yellow tones & keep your blonde colour cool & icy with this innovative formula Free from SLS/SLES Sulfates. ...

A fundamental treat for colour-treated blondes, this Joico gift set champions violet pigments that work to offset brassy or yellow hues. The duo features a shampoo & conditioner, wrapping every strand in their moisturising, colour-corrective properties. The Set Contains: Blonde Life violet Shampoo (300ml) A brass-neutralising shampoo that works to counteract undesirable yellow tones, keeping your locks looking icy & clean. The rich lather gently cleanses the hair of impurities, product build up & excess oils, while depositing violet pigments to keep your colour looking fresh. Monoi & Tamanu oils help to fight frizz & nourish the hair to leave locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acids to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine & Keratin to help protect the hair from the effects of daily styling. Blonde Life violet Conditioner (250ml) Preserving blonde locks, this nourishing formula will leave your locks feeling ultra-soft with Monoi & Tamanu oils, along with Arginine, a naturally occurring amino acid that is essential to maintaining strong hair. The conditioner deposits pale violet pigments to neutralise unwanted brassy tones without turning the hair violet. Smartrealease technology delivers Rosehip Oil, Arginine & Keratin to help reinforce healthy hair & reduce the impact of daily styling. This innovative formula will improve manageability, enabling easier detangling. ...

Ideal for fine, flat & limp hair, Joico Body Luxe Conditioner Litre adds wonderful volume without weighing your locks down. Enriched with a zero-weight Oat Protein Complex, it thickens & volumises every strand whilst de-tangling & moisturising your hair, leaving it full of bounce & vitality. The intensely nourishing formula will also make your hair more manageable & help it to become more responsive to styling, so you can achieve salon-quality results in the comfort of your own home. Worth £46.50! Directions of use: Apply to wet hair after shampooing Run it through the lengths of your hair Leave on for 1-2 minutes Rinse thoroughly ...

Ideal for fine, flat & limp hair, Joico Body Luxe Conditioner 300ml adds wonderful volume without weighing your locks down. Enriched with a zero-weight Oat Protein Complex, it thickens & volumises every strand whilst de-tangling & moisturising your hair, leaving it full of bounce & vitality. The intensely nourishing formula will also make your hair more manageable & help it to become more responsive to styling, so you can achieve salon-quality results in the comfort of your own home. Directions of Use: Apply to wet hair after shampooing Run it through the lengths of your hair Leave on for 1-2 minutes Rinse thoroughly ...