Raise a glass to stronger, healthier-looking hair with the BLEACH LONDON Beer Shampoo, a follicle-fortifying shampoo that works to strengthen hair & help prevent breakage. Expertly crafted with a cocktail of Vitamins B2, B6, B7, B8 & B9, Magnesium & Selenium, the Beer Protein strengthening shampoo effectively lifts away dirt & impurities while delivering reparative & protective properties to help limit breakage. Low molecular weight proteins penetrate individual hairs to help improve elasticity, strength & shine. Vegan & cruelty-free.