Achieve a salon-standard high lift tint with the BLEACH LONDON No Bleach Bleach Kit, a bleach-free hair-lightening kit for virgin hair. Using a persulfate-free bleach alternative for less hair damage & scalp irritation, the hair lifting kit lightens hair up to five levels to create a creamy blonde effect. Unlike traditional bleach, the colour will continue to lighten subtly over time, but roots will need topping up every 4-6 weeks for the ultimate lift look. Perfect for enhancing medium brown to medium blonde, or light brown to light blonde hair. Comes with the BLEACH LONDON Reincarnation Mask to promote optimum hair health. Not for use on hair that has been dyed or pre-lightened. Vegan. Cruelty-free. Box made from recycled cardboard. ...

Bring hair back to life with the BLEACH LONDON Nourish Treatment Shot, a deeply hydrating hair treatment to help restore hair back to full health. Super-hydrating & versatile, the multi-use deep treatment can be used in a variety of ways, including pre & post-shampoo or as a booster for hair masks & conditioners. Infused with a cocktail of beneficial ingredients such as moisturising Coconut Oil, antioxidant-rich Pomegranate extract & Grapeseed Oil. Also contains a dose of colour protecting & growth stimulating ingredients. ...

Hydrate & illuminate with the BLEACH LONDON Pearlescent Conditioner. This hydrating formula helps to smooth & detangle coloured hair, replenishing vital nutrients & moisture. Ideal for bleached & very light blonde hair, the shampoo creates a multi-dimensional pearly sheen to restore a salon-fresh appearance to your blonde tresses. Vegan & cruelty free. ...

Illuminate your hair with the BLEACH LONDON Pearlescent Shampoo. This nourishing formula delivers a soft, pinky-violet tone for opalescent ‘unicorn hair’. The vegan, cruelty-free formula is perfect for use on pastel, bleached or very light blonde hair to create a multi-dimensional pearly glow. Vegan & cruelty free. ...

Create your signature bleached or pastel look while minimising damage with the BLEACH LONDON Plex Bleach. Infused with the innovative Alex-Plex formula, the bleach helps to improve elasticity & reduce the breakage associated with bleaching by reinforcing the bonds of the hair. Your freshly lightened hair will feel stronger & appear shiner, with added anti-breakage protection. Bleach London Plex Bleach is a professional standard bleach with the power of plex for all hair types. Lightens hair up to 6 levels for platinum blonde with added bonds. Vegan & cruelty free. The Set Contains: 1 Bottle of Developing Lotion (peroxide) 80ml (30vol/9%) 2 x 25g Sachets of bleaching powder 1 Conditioning Repair Mask 15ml ...

Summon ultra-soft & glossy hair in just twenty minutes with the best-selling Bleach London Reincarnation Mask. Developed with bleached, coloured & damaged hair in mind, the mask works on all hair types to moisturise & nourish the strands, leaving them looking & feeling hydrated. The high-performance formula features a blend of hydrolysed wheat protein, sunflower seed oil & lactic acid to encourage stronger-looking hair that’s more manageable, while protecting each strand from environmental aggressors. Vegan & Certified Cruelty-Free. ...

Bring hair back to life with the BLEACH LONDON Restore Treatment Shot, a 'resuscitating' hair treatment to help restore hair back to full health. Super-strengthening & versatile, the multi-use deep treatment can be used in a variety of ways, including pre & post-shampoo or as a booster for hair masks & conditioners. Infused with a cocktail of beneficial ingredients such as soothing Aloe Vera, nutrient-packed Matcha & rejuvenating Jojoba Oil. Also contains a dose of nourishing Avocado Oil & vitamin-rich Papaya. ...

Indulge your inner colour chameleon with BLEACH LONDON’s Super Cool Colour; a non-permanent hair colour cream that fades out in several washes so you can dive in head-first & rock those vibrant locks you’ve always wanted, without the commitment. Arriving in a kaleidoscopic spectrum of mesmerising hues, the cream mask transforms (fair or pre-lightened) hair in just 30 minutes, into a show-stopping mane of brilliant colour from fire engine red & turquoise to soft lavender & dusty rose – whatever suits your mood. Cruelty-free. Vegan. ...

Express yourself with a on-trend pastel pink hair using the BLEACH LONDON Rose Toner. Lasting for up to 16 washes, this semi-permanent formula transforms bleached & very light blonde tones with a sweet rose tint. The vegan & cruelty-free pastel toner is perfect for using as an all-over statement colour, or to switch up the look of an ombre or balayage. ...

Stand out from the crowd with the BLEACH LONDON Slime Light Super Cool Colour. This semi-permanent hair colour cream transforms light blonde & bleached hair into quirky rainbow-hued locks to express your individuality. Go wild for the slime light with this bright green hue, in line with this season’s neon trend. The Vegan & cruelty-free formula transforms your hair in just 30 minutes with no strings or lasting commitments. Simply wear & wash out. This bright shade is sure to turn heads. ...