Fight the fade with the Live Forever Shampoo from psychedelic hair & makeup label, BLEACH LONDON; a gentle, anti-static shampoo formulated to cleanse, protect, enhance & prolong the vibrancy of coloured locks. Infused with UV filters to deflect harmful damage caused by sun exposure, the lightweight conditioner brightens up the hue & extends the lifespan of colour, whilst strengthening & moisturising tresses with Sunflower Seed extract. Expect hair that’s as vibrant as the day you dyed it. Cruelty-free. Vegan.