Gently detoxify your hair with the Alterna Bamboo Style Deep Cleanse Clarifying Shampoo, a lightweight formula that clears product build-up. Created for those who use a lot of styling products, or find that their hair & scalp get easily congested, this SOS shampoo clears away the excess to reveal soft, shiny & strengthened hair. A combination of Organic Bamboo Extract immediately boosts your hair's strength & flexibility, whilst Blue Yucca Root creates long-lasting style & hold. After use, your hair is ultra fresh, bouncy & clean. Massage the shampoo through wet hair & rinse thoroughly. Free from parabens, sulphates, phthalates, synthetic colour & gluten. ...

Control your style & achieve irresistible body with the Alterna Bamboo Volume 2-in-1 Volumizer, a breakthrough volumiser that promises fullness & texture. The lightweight & non-sticky volumiser can be used on damp or dry hair, adding body to flat & lack-lustre hair that's in need of a boost. As well as creating high-impact texture, the volumiser will also immediately boost strength with the addition of organic bamboo extract as it improves flexibility & sustainability for stronger, healthier hair. An easy way to give shorter or layered hair its own personality, the volumizer will be an easy & effortless addition to any hair care routine. Apply a pea-sized amount to damp hair, from the mid-lengths to the ends before drying. On dry hair, work the product in between hands until it turns white, to activate the lift technology. Then muss & scrunch the product on your fingertips into the underneath sections of the hair. Free from synthetic colours, parabens, sulphates. ...

Achieve volume that last for 48 hours with the Alterna Bamboo Volume 48 Hour Sustainable Volume Spray. The award winning lightweight spray is clinically proven to increase volume by 105 percent, leaving hair visibly thicker & more full-bodied. The volumising spray will coat the hair in a fine mist that is never crunchy or stiff, ensuring the hair always looks glossy & soft. The styling spray also protects the hair from UVA & UVB rays as well as preventing colour wash out, keeping the colour & style you want for longer. Spray throughout clean, towel-dried hair prior to blow drying. Free from parabens, gluten, sodium chloride, phthalates, synthetic colour. ...

Amplify your hairs volume with the Alterna Bamboo Abundant Volume Conditioner, a hydrating conditioner for limp & fine hair. Take flat hair to the next level with a boost of weightless moisture & vital nutrients. The hair's volume will be enhanced on three

Dimensions, volume, thickness & lift, leaving it looking healthy, volumised & irresistibly glossy. The conditioner also provides hair with extreme colour protection as plant-derived melanins works within the formula to prevent colour wash out. After shampooing remove excess water & massage into lengths. Rinse thoroughly. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, gluten, DEA/TEA & triclosan.

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Plump & fatten thin strands with the Alterna Bamboo Volume Plumping Strand Exp&, a thickening lotion that adds volume from root to tip. The combination of moisturising, strengthening & volumising ingredients leave the hair full-bodied & plump. Infused with Organic Bamboo Extract the lotion will immediately boost the hair's strength, flexibility & sustainability for stronger, healthier hair. Thin, flat hair will have a new lease of life as Organic Maca Root energises the hair from the inside out, improving fullness, thickness & lift. Apply evenly to towel dried hair from root to tip & style as desired. Free from parabens, sulphates, phthalates, synthetic colour, paraffins, gluten, DEA/TEA, mineral oil & petrolatum. ...

Lock volume in place with the Alterna Bamboo Volume Uplifting Hair Spray, a finishing spray that creates thick, full-bodied hair styles. Strengthening, eco-certified Bamboo Extract & energising Maca Root create an invisible scaffolding around hair to lock volume in place. The hair spray will stop hair from falling flat at the roots, keeping hair looking volumised & lifted. The lightweight, flexible hold spray never feels stiff or sticky & can be used on all hair types that want instant volume & their styles to last. Remove safety tab before initial use. Spray 6-8 inches away from hair to finish your style. Free from parabens, sulphates, phthalates, synthetic colour. ...

Whip-up extraordinary volume with the Alterna Bamboo Volume Weightless Whipped Mousse, a lightweight formula that creates thickness & lift in all hair. Achieving full-bodied, thick styles is made easy as the weightless mousse energises hair from the inside out, with Organic Maca Root that improves the hair's volume on three dimensions: fullness, thickness & lift. Organic Bamboo Extract works within the mousse to boost the hair's strength & flexibility for stronger, healthier hair that is touchably soft & never stiff. Dispense an egg sized amount of product into the palm & dispense evenly throughout damp hair focusing on roots for maximum lift. Free from parabens, sulphates, phthalates, synthetic colour, sodium, gluten, mineral oil, petrolatum. ...

Enhance your hair's natural beauty with Alterna Caviar Anti-Aging 3-Minute Shine Boost, a high-shine treatment that leaves hair noticeably polished with a miraculous sheen. Inspired by salon services, this shine-enhancing formula infuses hair with a boosted HD glossy finish and re-juvenates faded hair colour. At the heart of the Caviar formulation is the Age Control Complex, which protects your hair from chemical, environmental & chronological aging. A blend of nourishing active ingredients work to lock in moisture whilst adding natural bounce to your tresses, whilst the Colour Hold Complex sets the stage for superior colour vibrancy, revealing salon style results. Apply treatment directly to clean, damp hair. Massage in from root to tip & leave to penetrate for 3 minutes. For best results, use as a weekly treatment. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, paraffin, gluten, DEA/TEA, mineral oil & petrolatum ...

Thicken & moisturise lifeless hair with the Alterna Caviar Anti-Aging Bodybuilding Volume Conditioner, a lightweight volumising treatment This sulphate-free conditioner adds a new lease of life to limp hair, Seasilk extract transforms lifeless hair & repairs severe hair damage. Age control complex defends your tresses from all forms of aging, ensuring a beautiful & bouncy mane. The Colour Hold complex is packed full of botanical-derived melanin, this protects your hair from colour fade with every wash. This innovative formula lifts from root to tip, thickening even the limpest of hair types. For the best results, massage into wet hair after you have washed your hair with the Caviar Bodybuilding Volume Shampoo. Free from parabens, sulphates, phthalates, synthetic colour. ...

Lift, volumise & cleanse limp hair with the Alterna Caviar Anti-Aging Bodybuilding Volume Shampoo, a lightweight, volume boosting clarifying treatment. This volumising formula adds thickness to lacklustre hair from root to tip, with proven ingredients such as Seasilk to repair severely damaged hair & a Colour Hold Complex to enrich hair with botanically derived melanin, which aids ultimate keratin formation. As well as adding beautiful bounce to your hair, this innovative cleanser protects your hair from the ageing process, ensuring each strand is lifted to its full potential while being shielded from chemical & environmental aggressors. For the best results, massage into wet hair & rinse thoroughly. Then follow the Caviar Bodybuilding Volume Conditioner. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, gluten, DEA/TEA, mineral oil, petrolatum. ...