Plump & fatten thin strands with the Alterna Bamboo Volume Plumping Strand Exp&, a thickening lotion that adds volume from root to tip. The combination of moisturising, strengthening & volumising ingredients leave the hair full-bodied & plump. Infused with Organic Bamboo Extract the lotion will immediately boost the hair's strength, flexibility & sustainability for stronger, healthier hair. Thin, flat hair will have a new lease of life as Organic Maca Root energises the hair from the inside out, improving fullness, thickness & lift. Apply evenly to towel dried hair from root to tip & style as desired. Free from parabens, sulphates, phthalates, synthetic colour, paraffins, gluten, DEA/TEA, mineral oil & petrolatum. ...

Volumise while you cleanse with the Alterna Bamboo Abundant Volume Shampoo, a gentle cleansing shampoo that leaves hair full-bodied & fresh. The energising shampoo infuses hair with weightless moisture that deeply hydrates the hair leaving it silky & smooth. Hair will be immediately boosted as Organic Bamboo Extract improves the hair's strength, sustainability & flexibility for stronger, healthier hair. Coloured hair will be protected as plant-derived melanins work within the shampoo to prevent colour wash out, keeping hair looking & feeling its best for longer. Massage throughout wet hair & onto scalp & rinse thoroughly. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, gluten, DEA/TEA & triclosan. ...

Lock volume in place with the Alterna Bamboo Volume Uplifting Hair Spray, a finishing spray that creates thick, full-bodied hair styles. Strengthening, eco-certified Bamboo Extract & energising Maca Root create an invisible scaffolding around hair to lock volume in place. The hair spray will stop hair from falling flat at the roots, keeping hair looking volumised & lifted. The lightweight, flexible hold spray never feels stiff or sticky & can be used on all hair types that want instant volume & their styles to last. Remove safety tab before initial use. Spray 6-8 inches away from hair to finish your style. Free from parabens, sulphates, phthalates, synthetic colour. ...

Whip-up extraordinary volume with the Alterna Bamboo Volume Weightless Whipped Mousse, a lightweight formula that creates thickness & lift in all hair. Achieving full-bodied, thick styles is made easy as the weightless mousse energises hair from the inside out, with Organic Maca Root that improves the hair's volume on three dimensions: fullness, thickness & lift. Organic Bamboo Extract works within the mousse to boost the hair's strength & flexibility for stronger, healthier hair that is touchably soft & never stiff. Dispense an egg sized amount of product into the palm & dispense evenly throughout damp hair focusing on roots for maximum lift. Free from parabens, sulphates, phthalates, synthetic colour, sodium, gluten, mineral oil, petrolatum. ...

Enhance your hair's natural beauty with Alterna Caviar Anti-Aging 3-Minute Shine Boost, a high-shine treatment that leaves hair noticeably polished with a miraculous sheen. Inspired by salon services, this shine-enhancing formula infuses hair with a boosted HD glossy finish and re-juvenates faded hair colour. At the heart of the Caviar formulation is the Age Control Complex, which protects your hair from chemical, environmental & chronological aging. A blend of nourishing active ingredients work to lock in moisture whilst adding natural bounce to your tresses, whilst the Colour Hold Complex sets the stage for superior colour vibrancy, revealing salon style results. Apply treatment directly to clean, damp hair. Massage in from root to tip & leave to penetrate for 3 minutes. For best results, use as a weekly treatment. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, paraffin, gluten, DEA/TEA, mineral oil & petrolatum ...

Lift, volumise & cleanse limp hair with the Alterna Caviar Anti-Aging Bodybuilding Volume Shampoo, a lightweight, volume boosting clarifying treatment. This volumising formula adds thickness to lacklustre hair from root to tip, with proven ingredients such as Seasilk to repair severely damaged hair & a Colour Hold Complex to enrich hair with botanically derived melanin, which aids ultimate keratin formation. As well as adding beautiful bounce to your hair, this innovative cleanser protects your hair from the ageing process, ensuring each strand is lifted to its full potential while being shielded from chemical & environmental aggressors. For the best results, massage into wet hair & rinse thoroughly. Then follow the Caviar Bodybuilding Volume Conditioner. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, gluten, DEA/TEA, mineral oil, petrolatum. ...

Brighten & protect your blonde with the Alterna Caviar Anti-Aging Brightening Blonde Conditioner, a smoothing treatment to strengthen all natural or chemically treated fair hair. This paraben-free formula works to prevent brassiness & refresh blonde tones with Golden Micro-Prisms, which attract & diffuse light for optimum shine. An added Age Control Complex protects against chronological, chemical & e Environmental ageing, ensuring your colour is kept bright & true. Further protection comes from botanically sourced melanin, which enables the absorption of essential ingredients for maximum keratin formation, nurturing every str&. Seasilk works to transform any severe damaged caused from chemical or heat damage, revealing a beautifully nourished head of hair. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride & gluten. ...

Brighten & cleanse your blonde hair with the Alterna Caviar Anti-Aging Brightening Blonde Shampoo, a clarifying treatment to prevent brassiness. This sulphate-free shampoo is infused with Golden Micro-Prisms which work to clarify natural or colour treated blonde hair by attracting & diffusing light for multi-dimensional shine. As well as removing any build up, this refreshing formula locks in your colour with botanically derived ingredients that ensure the maximum levels of keratin can be absorbed into the hair follicle. Added protection is offered by Seasilk, which repairs hair from chemical & heat damage for a beautiful result. Massage into wet hair & rinse thoroughly. Follow the Caviar Blonde Conditioner. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride & gluten. ...

Achieve lustrous, younger-looking hair in a single drop with the Alterna Caviar Anti-aging Omega+ Nourishing Oil, a powerful treatment that transforms the look & feel of your hair. Indulge your hair in a powerful, highly concentrated dose of Omega-3 & C22 Fatty Acids, which work within the formula to deeply nourish the hair. Dry & brittle hair will be a thing of the past as the treatment oil smoothes each strand whilst adding intense, lustrous shine. The oil will enwrap hair in the ultimate protection, shielding hair from UVA & UVB rays & preventing colour wash out. Apply a small amount to the mid-lengths & ends of damp or dry hair & style as usual. Free from parabens, sulphates, phthalates & synthetic colour. ...

Restore & rehydrate damaged hair with the Alterna Caviar Anti-Aging Overnight Hair Rescue, an innovative treatment designed to transform the texture of lifeless, dry hair. Reveal your hair's natural radiance with advanced Caviar Extract & an Age Control Complex, which, when combined, slow the ageing process of hair down & ensure your locks are protected against environmental, chronological & chemical aging. Seasilk extract nurtures your hair with moisturising marine botanicals, whilst repairing dry, damaged hair follicles. Colour is protected & maximum absorption of essential ingredients is enabled for superior keratin formation. Apply to dry hair just before bedtime. Pump out a pea size amount into your palms & rub hands together to then distribute the product evenly, focusing on dry/damaged ends. No residue is left on pillows as the product absorbs instantly. Leave on whilst you sleep, then use your shampoo & conditioner as normal to remove the treatment. For best results, use 2-3 times a week. Free from parabens, phthalates, synthetic colour, sulphates. ...