Gently cleanse your frizz-prone hair with the Alterna Bamboo Smooth Anti-Frizz Shampoo, a smoothing daily cleanser. The mild shampoo works to strengthen, moisturise & smooth each & every strand to manage frizz & ensure optimum softness. After use hair is sleek & tamed, with beautiful shine & boosted protection against environmental damage. The boosting shampoo is infused with Organic Bamboo Extract, which improve the strength & flexibility of hair, while Organic Kendi Oil repairs & smoothes the hair's lipid layer. Added Colour Hold technology infuses hair with plant-derived melanin for extreme colour protection with every wash. Massage the shampoo through wet hair & rinse thoroughly. Follow with the Bamboo Smooth Anti-Frizz Conditioner. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, gluten, DEA/TEA & triclosan.