It's a moisture whip so rich, it moonlights as a masque. Designed to seal, shine & keep all tones true, the conditioner prevents color fading with the highest concentration of the proprietary color preserving complex out of the Color Minded retail products. It helps maintain the Pro Treatment & prolong hair's vibrancy & color brilliance, while providing lightweight, yet deep conditioning. Use as a daily conditioner & once a week as a masque for up to 10 minutes. Why: Helps preserve hair color; helps prevent color fading; prolongs hair's vibrancy & brilliance; conditions; hydrates; softens & smoothes; detangles; color safe. Who: Anyone who colors his or her hair. When: Every time you wash your hair, following Color Minded Shampoo, to help preserve hair color & maintain the Color Minded Pro Treatment. How: After cleansing with Color Minded Shampoo, smooth through hair. Leave in a minute or two & rinse. For a deeper weekly treatment, use as a masque & leave in for up to 10 minutes before rinsing. Please note this salon size product does not come with a pump.