Ultra-mild, sulfate free cleansing protects color integrity, helps prevent color fading & eliminate color washout. Color Minded Shampoo contains the color preserving complex to help minimize fading effects, prolong color's vibrancy & brilliance & maintain the Color Minded Pro Treatment. Why: Sulfate free; gentle cleansing; helps prevent color fading; helps eliminate color washout; removes dulling build-up for revealed color brilliance; won't strip hair of natural oils; color safe. Who: Anyone who colors his or her hair. When: Every time you shampoo to help preserve hair color. It also helps to maintain the Color Minded Pro Treatment. How: Wet hair, lather & rinse thoroughly. To seal color & add shine, follow with Color Minded Conditioner. Please note this salon size product does not come with a pump.