A nourishing balm for natural movement, control & lustre. With UV filters, heat protection & a color preserving complex to help minimize fading effects. Why: Helps preserve hair color; heat styling protection; humidity protection; lightweight Who: Those who color; those who don't will enjoy its styling benefits, heat & humidity protection & UV filters to protect from the elements (weather or not), not to mention the luxurious, nourishing formula. When: After washing with Color Minded Shampoo & Conditioner. How: Work through damp hair, roots to ends. Style (or don't).