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Alpha A7 Digital Camera With 28-70mm Lens
World’s smallest lightest interchangeable lens full-frame camera: Sony’s Exmor image sensor takes full advantage of the Full-frame format, but in a camera body less than half the size and weight of a full-frame DSLR. Full Frame 24.3 MP resolution with 14-bit RAW output: A whole new world of high-quality images are realized through the 24.3 MP effective 35 mm full-frame sensor, a normal sensor range of ISO 100 – 25600, and a sophisticated balance of high resolving power, gradation and low noise. The BIONZ X image processor enables up to 5 fps high-speed continuous shooting and 14-bit RAW image data recording. Fast Hybrid AF w/ phase-detection for DSLR-like focusing speed: Enhanced Fast Hybrid auto focus combines speedy phase-detection AF with highly accurate contrast-detection AF,
which has been accelerated through a new Spatial Object Detection algorithm, to achieve among the fastest autofocusing performance of any full-frame camera. First, phase-detection AF with 117 densely placed phase-detection AF points2 swiftly and efficiently moves the lens to bring the subject nearly into focus. Then contrast-detection AF with wide AF coverage fine-tunes the focusing in the blink of an eye. Fast Intelligent AF for responsive, accurate, and greater operability with full frame sensor: The high-speed image processing engine and improved algorithms combine with optimized image sensor read-out speed to achieve ultra high-speed AF despite the use of a full-frame sensor. New Eye AF control: Even when capturing a subject partially turned away from the camera with a shallow
depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritised eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene. Fully compatible with Sony’s E-mount lens system and new full-frame lenses: To take advantage of the lightweight on-the-go body, the a7 is fully compatible with Sony’s E-mount lens system and expanded line of E-mount compact and lightweight full-frame lenses from Carl Zeiss and Sony’s premier G-series. Direct access interface for fast, intuitive shooting control: Quick Navi Pro displays all major shooting options on the
LCD screen so you can rapidly confirm settings and make adjustments as desired without searching through dedicated menus. When fleeting shooting opportunities arise, you’ll be able to respond swiftly with just the right settings. High contrast 2.4M dot OLED EVF for eye-level framing: View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in the flagship a99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You’ll enjoy rich tonal gradations and 3 times the contrast of the a99. High-end features like 100% frame coverage and a wide viewing angle are also provided. 3.0" 1.23M dot LCD tilts for
high and low angle framing: The tiltable 3.0” (1, 229k dots) Xtra Fine™ LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84 degree and down approx. 45°. Easily scroll through menus and preview life thanks to WhiteMagic™ technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation. Simple connectivityto smartphones via Wi-Fi or NFC: Connectivity with smartphones for One-touch sharing/One-touch remote has been simplified with Wi-Fi/NFC control. In addition to Wi-Fi support for connecting to smartphones, the a7 also supports NFC (near field communication) providing “one touch connection” convenience when
transferring images to Android smartphones and tablets. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control — a feature that allows shutter release to be controlled by a smartphone — connection to the smartphone can be established by simply touching compatible devices. PC control w/ remote video capture control: Remote Camera Control allows you to control your a7 from your PC using a USB cable. Feature control has also been updated to include video capture control. 14-bit RAW output for rich tonal gradation: 14-bit RAW image data of extremely high quality is output by the a7. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony’s Image
Data Converter RAW development software, these images deliver the superb photographic expression and rich gradation that only 14-bit data can offer. New BIONZ X image processing engine: Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies. Full HD movie at 24p/60i/60p w/uncompressed HDMI output: Capture Full 1920 x 1080 HD uncompressed clean-screen video files to external recording devices via an
HDMI connection in 60p and 60i frame-rates. Selectable in-camera AVCHD codec frames rates include super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web. Up to 5 fps shooting to capture the decisive moment: When your subject is moving fast, you can capture the decisive moment with clarity and precision by shooting at speeds up to 5 frames per second. New faster, more accurate AF tracking, made possible by Fast Hybrid AF, uses powerful predictive algorithms and subject recognition technology to track every move with greater speed and precision. Multi-interface Shoe for flash and microphone flexibility: Unlike conventional cameras, the ?7 features the advanced Multi-Interface Shoe that dramatically expands
compatibility with Sony digital imaging accessories, thus raising the potential for photo/movie shooting. 4K Still image output by HDMI8 or WiFI for viewing on 4K TVs: Enjoy Ultra High Definition slide shows directly from the camera to a compatible 4K television. The a7 converts images for optimized 4K image size playback (8MP). Enjoy expressive rich colors and amazing detail like never before. Images can be viewed via an optional HDMI or WiFi. TRILUMINOUS colour outputs wider colour gamut to compatible devices: TRILUMINOS Colour technology, allows you to experience photos and movies in rich, natural colours on any TV equipped with a TRILUMINOS Display. The expanded colour gamut immerses you in those unforgettably colourful moments, from the complex shades in a shimmering blue sky to
the delicate skin in a baby’s face. PlayMemories Camera Apps allows feature upgrades: Personalize your camera by adding new features of your choice with PlayMemories Camera Apps. Find apps to fit your shooting style from portraits, detailed close-ups, sports, time lapse, motion shot and much more. Use apps that shoot, share and save photos using Wi-Fi that make it easy to control and view your camera from smartphone, and post photos directly to Facebook or backup images to the cloud without connecting to a computer. Image Data Converter: Advanced features enable manipulation, conversion and management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue and sharpness — as well as apply DRO and vignetting
compensation. Bundled Remote Camera Control software also lets you remotely activate and deactivate still/movie recording and control various camera settings from a PC. Vertical Grip Capable: Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip, which can hold two batteries for longer shooting and features dust and moisture protection. Mount Adaptors: Both of these 35mm full-frame compatible adaptors let you mount the a7R with any A-mount lens. The LA-EA4 additionally features a built-in AF motor, aperture-drive mechanism and Translucent Mirror Technology to enable continuous phase-detection AF. Both adaptors also feature a tripod hole that allows mounting of a tripod to support large A-mount lenses.
which has been accelerated through a new Spatial Object Detection algorithm, to achieve among the fastest autofocusing performance of any full-frame camera. First, phase-detection AF with 117 densely placed phase-detection AF points2 swiftly and efficiently moves the lens to bring the subject nearly into focus. Then contrast-detection AF with wide AF coverage fine-tunes the focusing in the blink of an eye. Fast Intelligent AF for responsive, accurate, and greater operability with full frame sensor: The high-speed image processing engine and improved algorithms combine with optimized image sensor read-out speed to achieve ultra high-speed AF despite the use of a full-frame sensor. New Eye AF control: Even when capturing a subject partially turned away from the camera with a shallow
depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritised eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene. Fully compatible with Sony’s E-mount lens system and new full-frame lenses: To take advantage of the lightweight on-the-go body, the a7 is fully compatible with Sony’s E-mount lens system and expanded line of E-mount compact and lightweight full-frame lenses from Carl Zeiss and Sony’s premier G-series. Direct access interface for fast, intuitive shooting control: Quick Navi Pro displays all major shooting options on the
LCD screen so you can rapidly confirm settings and make adjustments as desired without searching through dedicated menus. When fleeting shooting opportunities arise, you’ll be able to respond swiftly with just the right settings. High contrast 2.4M dot OLED EVF for eye-level framing: View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in the flagship a99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You’ll enjoy rich tonal gradations and 3 times the contrast of the a99. High-end features like 100% frame coverage and a wide viewing angle are also provided. 3.0" 1.23M dot LCD tilts for
high and low angle framing: The tiltable 3.0” (1, 229k dots) Xtra Fine™ LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84 degree and down approx. 45°. Easily scroll through menus and preview life thanks to WhiteMagic™ technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation. Simple connectivityto smartphones via Wi-Fi or NFC: Connectivity with smartphones for One-touch sharing/One-touch remote has been simplified with Wi-Fi/NFC control. In addition to Wi-Fi support for connecting to smartphones, the a7 also supports NFC (near field communication) providing “one touch connection” convenience when
transferring images to Android smartphones and tablets. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control — a feature that allows shutter release to be controlled by a smartphone — connection to the smartphone can be established by simply touching compatible devices. PC control w/ remote video capture control: Remote Camera Control allows you to control your a7 from your PC using a USB cable. Feature control has also been updated to include video capture control. 14-bit RAW output for rich tonal gradation: 14-bit RAW image data of extremely high quality is output by the a7. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony’s Image
Data Converter RAW development software, these images deliver the superb photographic expression and rich gradation that only 14-bit data can offer. New BIONZ X image processing engine: Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies. Full HD movie at 24p/60i/60p w/uncompressed HDMI output: Capture Full 1920 x 1080 HD uncompressed clean-screen video files to external recording devices via an
HDMI connection in 60p and 60i frame-rates. Selectable in-camera AVCHD codec frames rates include super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web. Up to 5 fps shooting to capture the decisive moment: When your subject is moving fast, you can capture the decisive moment with clarity and precision by shooting at speeds up to 5 frames per second. New faster, more accurate AF tracking, made possible by Fast Hybrid AF, uses powerful predictive algorithms and subject recognition technology to track every move with greater speed and precision. Multi-interface Shoe for flash and microphone flexibility: Unlike conventional cameras, the ?7 features the advanced Multi-Interface Shoe that dramatically expands
compatibility with Sony digital imaging accessories, thus raising the potential for photo/movie shooting. 4K Still image output by HDMI8 or WiFI for viewing on 4K TVs: Enjoy Ultra High Definition slide shows directly from the camera to a compatible 4K television. The a7 converts images for optimized 4K image size playback (8MP). Enjoy expressive rich colors and amazing detail like never before. Images can be viewed via an optional HDMI or WiFi. TRILUMINOUS colour outputs wider colour gamut to compatible devices: TRILUMINOS Colour technology, allows you to experience photos and movies in rich, natural colours on any TV equipped with a TRILUMINOS Display. The expanded colour gamut immerses you in those unforgettably colourful moments, from the complex shades in a shimmering blue sky to
the delicate skin in a baby’s face. PlayMemories Camera Apps allows feature upgrades: Personalize your camera by adding new features of your choice with PlayMemories Camera Apps. Find apps to fit your shooting style from portraits, detailed close-ups, sports, time lapse, motion shot and much more. Use apps that shoot, share and save photos using Wi-Fi that make it easy to control and view your camera from smartphone, and post photos directly to Facebook or backup images to the cloud without connecting to a computer. Image Data Converter: Advanced features enable manipulation, conversion and management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue and sharpness — as well as apply DRO and vignetting
compensation. Bundled Remote Camera Control software also lets you remotely activate and deactivate still/movie recording and control various camera settings from a PC. Vertical Grip Capable: Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip, which can hold two batteries for longer shooting and features dust and moisture protection. Mount Adaptors: Both of these 35mm full-frame compatible adaptors let you mount the a7R with any A-mount lens. The LA-EA4 additionally features a built-in AF motor, aperture-drive mechanism and Translucent Mirror Technology to enable continuous phase-detection AF. Both adaptors also feature a tripod hole that allows mounting of a tripod to support large A-mount lenses.
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