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£449.00
Sony Alpha A6000 Digital Camera Body
- Black Shoot better with the a 6000: superb 24MP quality, world’s quickest autofocus
...
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£449.00
Sony Alpha A6000 Digital Camera Body
- Silver Shoot better with the a 6000: superb 24MP quality, world’s quickest autofocus
...
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£549.00
Sony Alpha A6000 Digital Camera with 16-50mm Power Zoom Lens
- Black Sony’s latest 24.3MP Exmor™ APS HD CMOS sensor; advanced Fast
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£549.00
Sony Alpha A6000 Digital Camera with 16-50mm Lens
- Silver Sony’s latest 24.3MP Exmor™ APS HD CMOS sensor; advanced Fast Hybrid
...
Archived Product
£1099.00
Sony Alpha A6000 Body + 16-70mm Lens - Black         Sony’s latest 24.3MP Exmor™ APS HD CMOS sensor; advanced Fast Hybrid Autofocus system; SVGA Tru-Finder with a 16-70mm Mid-Range Zoom Lens included. Shoot better with the a 6000: superb 24MP quality, world’s quickest autofocus 1—and very portable. Add an OLED Tru-Finder™, manual controls & a range of lenses, for a superior alternative to bulky DSLRs.

Features:
Unlike many competitors, the a 6000’s Fast Hybrid AF combines the strengths of both phase- & contrast-detection autofocus. With a class-leading 179 phase detection points (covering almost the entire image) & a high-speed contrast-detection function, the result is not only an impressive 11 fps burst mode, but also highly accurate movement tracking for both stills & video. The a 6000 outclasses many cameras in its category. Its APS-C size sensor offers 1.6 times the area of 4/3 sensors, & 13 times that of the 1/2.3 sensors of typical compact digital cameras, resulting in an outstanding level of quality in every image With three times the processing speed of earlier models, the new BIONZ X™ is able to accurately capture textures, reduce blurry details & even suppress visual noise to ensure sharp images. These advantages apply equally to still images or video.   The world’s fastest autofocus makes the a 6000 one of the most versatile interchangeable-lens camera available; at a mere 0.06 seconds, you’re assured of getting the perfect shot in any situation from family events to sports to nature. The best camera is the one you have with you. With its compact size & light weight, the a 6000 compares favourably to bulkier, heavier DSLRs. Yet with the creativity of interchangeable lenses, manual controls & more, you sacrifice nothing. The OLED Tru-Finder™ EVF is another a 6000 expert-level tool, with real-time data for planning & previewing shots. Exposure Control compensates for bright/dim scenes, Focus Zoom enlarges a chosen detail & Display Mode reveals histograms & more. Wi-Fi® & NFC (Near Field Communication) connectivity make it simple to show & share your genius. It requires no complicated setup and—in one step—enables the transfer of photos or movies to NFC-compatible Android smartphones or tablets.

...
Archived Product
£629.00
Sony Alpha A68 SLT Camera + 18-55mm Lens The a 68 (ILCA-68)camera from Sony lets enthusiastic photographers discover even more creative opportunities with their precious collection of A-mount lenses. Capture fast moving subjects in sharper detail over a wider area using our advanced 4D FOCUS system with 79 autofocus points for ultimate accuracyand tracking performance. Inheriting many pro-style features from the acclaimed a 77 II, the a 68 features Sony’s unique 4D FOCUS system that delivers extraordinary AF performance under any shooting conditions – even in lighting as low as EV-2 where other cameras struggle. Quick facts: 79-point high-density phase-detection AF system High image quality & wide ISO range for stills/movies Tiltable LCD screen superb AF performance Proprietary Translucent Mirror Technology 4D FOCUS system BIONZ X image processing engine Smart viewfinder for better photos

Features:
With 4D FOCUS, you’ll never miss that perfect moment: Capture more unforgettable moments for posterity. The a 68 the world’s highest number of phase-detection AF points (79) covering a wide AF area will catch the moment to last for a life time. The Exmor CMOS sensor & BIONZ X image processing engine deliver the imaging impact that you aim for. Dials, controls & displays make shooting more intuitive & immediate to optimise operability. superb AF performance: The world's highest number of phase-detection AF points (79) covering a wide AF area for ultimate accuracy & tracking performance. Sensational sensor & processor: The Exmor CMOS sensor & BIONZ X image processing engine achieve high image quality & wide sensitivity range. Versatile, convenient control: The top display panel & rear control wheel make functions quick & easy to access & use. 79-point high-density phase-detection AF system covers more action: Get superior autofocus reliability with 79 high-density AF points, including 15 cross-type points. Translucent Mirror Technology enables precise phase-detection AF even with continuous shooting & movie modes. Proprietary Translucent Mirror Technology: Sony’s unique design replaces a DSLR moving mirror with a fixed translucent mirror, which enables fast shooting with continuous product use of accurate phase detection AF. BIONZ X image processing engine: Supports a number of state-of-the-art image processing technologies that add up to superior overall image quality. High image quality & wide ISO range for stills/movies: The large Exmor CMOS image sensor with Approx. 24.2 MP provides for high image resolution, delicate tonal gradation & expressive bokeh.  & the BIONZ X featuring advanced image reproducing technologies & processes vast data from the sensor at high speed for more realistic images. The duo is a perfect match for shooting in the wide ISO range of 100-256006 & producing beautifully sharp, clear results. Tiltable LCD screen: Tiltable LCD screen (2.7-type) to clearly shoot at max.135 degrees up & 55 degrees down, enables shooting over the heads of people in crowds, or on the ground for a startling view of pets & flowers. Brightness is adjustable. Smart viewfinder for better photos: The bright, high-contrast OLED Tru-Finder makes it easier to expertly plan & preview shots, as it reproduces real-time image data with rich tonal gradation & faithful colour.

...
Archived Product
£799.00
World’s smallest lightest interchangeable lens full-frame camera: Sony’s Exmor image sensor takes full advantage of the Full-frame format, but in a camera body less than half the size & weight of a full-frame DSLR. Full Frame 24.3 MP resolution with 14-bit RAW output: A whole new world of high-quality images are realized through the 24.3 MP effective 3.5cm full-frame sensor, a normal sensor range of ISO 100 – 25600, & a sophisticated balance of high resolving power, gradation & low noise. The BIONZ X image processor enables up to 5 fps high-speed continuous shooting & 14-bit RAW image data recording. Fast Hybrid AF w/ phase-detection for DSLR-like focusing speed: Enhanced Fast Hybrid auto focus combines speedy phase-detection AF with highly accurate contrast-detection AF, which has been accelerated through a new Spatial Object Detection algorithm, to achieve among the fastest autofocusing performance of any full-frame camera. First, phase-detection AF with 117 densely placed phase-detection AF points 2 swiftly & efficiently moves the lens to bring the subject nearly into focus. Then contrast-detection AF with wide AF coverage fine-tunes the focusing in the blink of an eye. Fast Intelligent AF for responsive, accurate, & greater operability with full frame sensor: The high-speed image processing engine & enhanced algorithms combine with optimized image sensor read-out speed to achieve ultra high-speed AF despite the use of a full-frame sensor. New Eye AF control: Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritised eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene. Fully compatible with Sony’s E-mount lens system & new full-frame lenses: To take advantage of the lightweight on-the-go body, the a 7 is fully compatible with Sony’s E-mount lens system & expanded line of E-mount compact & lightweight full-frame lenses from Carl Zeiss & Sony’s premier G-series. Direct access interface for fast, intuitive shooting control: Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings & make adjustments as desired without searching through dedicated menus. When fleeting shooting opportunities arise, you’ll be able to respond swiftly with just the right settings. High contrast 2.4M dot OLED EVF for eye-level framing: View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements & the same 3-lens optical system used in the flagship a 99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You’ll enjoy rich tonal gradations & 3 times the contrast of the a 99. High-end features like 100% frame coverage & a wide viewing angle are also provided. 3.0" 1.23M dot LCD tilts for high & low angle framing: The tiltable 3.0” (1, 229k dots) Xtra Fine™ LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84 degree & down approx. 45°. Easily scroll through menus & preview life thanks to White Magic™ technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images & movies while enabling easy focusing operation. Simple connectivityto smartphones via Wi-Fi or NFC: Connectivity with smartphones for One-touch sharing/ One-touch remote has been simplified with Wi-Fi/NFC control. In addition to Wi-Fi support for connecting to smartphones, the a 7 also supports NFC (near field communication) providing “one touch connection” convenience when transferring images to Android smartphones & tablets. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control — a feature that allows shutter release to be controlled by a smartphone — connection to the smartphone can be established by simply touching compatible devices. PC control w/ remote video capture control: Remote Camera Control means that you can control your a 7 from your PC using a USB (Universal Serial Bus) cable. Feature control has also been updated to include video capture control. 14-bit RAW output for rich tonal gradation: 14-bit RAW image data of extremely high quality is output by the a 7. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony’s Image Data Converter RAW development software, these images deliver the superb photographic expression & rich gradation that only 14-bit data can offer. New BIONZ X image processing engine: Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures & details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations & lower noise whether you shoot still images or movies. Full HD movie at 24p/60i/60p w/uncompressed HDMI output: Capture Full 1920 x 1080 HD uncompressed clean-screen video files to external recording devices via an HDMI connection in 60p & 60i frame-rates. Selectable in-camera AVCHD codec frames rates include super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web. Up to 5 fps shooting to capture the decisive moment: When your subject is moving fast, you can capture the decisive moment with clarity & precision by shooting at speeds up to 5 frames per second. New faster, more accurate AF tracking, made possible by Fast Hybrid AF, uses powerful predictive algorithms & subject recognition technology to track every move with greater speed & precision. Multi-interface Shoe for flash & microphone flexibility: Unlike conventional cameras, the ?7 features the advanced Multi-Interface Shoe that dramatically expands compatibility with Sony digital imaging accessories, thus raising the potential for photo/movie shooting. 4K Still image output by HDMI8 or Wi FI for viewing on 4K TVs: Enjoy Ultra High Definition slide shows directly from the camera to a compatible 4K television. The a 7 converts images for optimized 4K image size playback (8MP). Enjoy expressive rich colors & amazing detail like never before. Images can be viewed via an optional HDMI or Wi Fi. TRILUMINOUS colour outputs wider colour gamut to compatible devices: TRILUMINOS Colour technology, means that you can experience photos & movies in rich, natural colours on any TV equipped with a TRILUMINOS Display. The expanded colour gamut immerses you in those unforgettably colourful moments, from the complex shades in a shimmering blue sky to the delicate skin in a baby’s face. Play Memories Camera Apps allows feature upgrades: Personalize your camera by adding new features of your choice with Play Memories Camera Apps. Find apps to fit your shooting style from portraits, detailed close-ups, sports, time lapse, motion shot & much more. Use apps that shoot, share & save photos using Wi-Fi that make it easy to control & view your camera from smartphone, & post photos directly to Facebook or backup images to the cloud without connecting to a computer. Image Data Converter: Advanced features enable manipulation, conversion & management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue & sharpness — as well as apply DRO & vignetting compensation. Bundled Remote Camera Control software also lets you remotely activate & deactivate still/movie recording & control various camera settings from a PC. Vertical Grip Capable: Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip, which can hold two batteries for longer shooting & features dust & moisture protection. Mount Adaptors: Both of these 35mm full-frame compatible adaptors let you mount the a 7R with any A-mount lens. The LA-EA4 in addition features a built-in AF motor, aperture-drive mechanism & Translucent Mirror Technology to enable continuous phase-detection AF. Both adaptors also feature a tripod hole that allows mounting of a tripod to support large A-mount lenses. ...
Archived Product
£999.00
World’s smallest lightest interchangeable lens full-frame camera: Sony’s Exmor image sensor takes full advantage of the Full-frame format, but in a camera body less than half the size & weight of a full-frame DSLR. Full Frame 24.3 MP resolution with 14-bit RAW output: A whole new world of high-quality images are realized through the 24.3 MP effective 3.5cm full-frame sensor, a normal sensor range of ISO 100 – 25600, & a sophisticated balance of high resolving power, gradation & low noise. The BIONZ X image processor enables up to 5 fps high-speed continuous shooting & 14-bit RAW image data recording. Fast Hybrid AF w/ phase-detection for DSLR-like focusing speed: Enhanced Fast Hybrid auto focus combines speedy phase-detection AF with highly accurate contrast-detection AF, which has been accelerated through a new Spatial Object Detection algorithm, to achieve among the fastest autofocusing performance of any full-frame camera. First, phase-detection AF with 117 densely placed phase-detection AF points 2 swiftly & efficiently moves the lens to bring the subject nearly into focus. Then contrast-detection AF with wide AF coverage fine-tunes the focusing in the blink of an eye. Fast Intelligent AF for responsive, accurate, & greater operability with full frame sensor: The high-speed image processing engine & enhanced algorithms combine with optimized image sensor read-out speed to achieve ultra high-speed AF despite the use of a full-frame sensor. New Eye AF control: Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritised eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene. Fully compatible with Sony’s E-mount lens system & new full-frame lenses: To take advantage of the lightweight on-the-go body, the a 7 is fully compatible with Sony’s E-mount lens system & expanded line of E-mount compact & lightweight full-frame lenses from Carl Zeiss & Sony’s premier G-series. Direct access interface for fast, intuitive shooting control: Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings & make adjustments as desired without searching through dedicated menus. When fleeting shooting opportunities arise, you’ll be able to respond swiftly with just the right settings. High contrast 2.4M dot OLED EVF for eye-level framing: View every scene in rich detail with the XGA OLED Tru-Finder, which features OLED improvements & the same 3-lens optical system used in the flagship a 99. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You’ll enjoy rich tonal gradations & 3 times the contrast of the a 99. High-end features like 100% frame coverage & a wide viewing angle are also provided. 3.0" 1.23M dot LCD tilts for high & low angle framing: The tiltable 3.0” (1, 229k dots) Xtra Fine™ LCD Display makes it easy to photograph over crowds or low to capture pets eye to eye by swinging up approx. 84 degree & down approx. 45°. Easily scroll through menus & preview life thanks to White Magic™ technology that dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images & movies while enabling easy focusing operation. Simple connectivityto smartphones via Wi-Fi or NFC: Connectivity with smartphones for One-touch sharing/ One-touch remote has been simplified with Wi-Fi/NFC control. In addition to Wi-Fi support for connecting to smartphones, the a 7 also supports NFC (near field communication) providing “one touch connection” convenience when transferring images to Android smartphones & tablets. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control — a feature that allows shutter release to be controlled by a smartphone — connection to the smartphone can be established by simply touching compatible devices. PC control w/ remote video capture control: Remote Camera Control means that you can control your a 7 from your PC using a USB (Universal Serial Bus) cable. Feature control has also been updated to include video capture control. 14-bit RAW output for rich tonal gradation: 14-bit RAW image data of extremely high quality is output by the a 7. This data fully preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony’s Image Data Converter RAW development software, these images deliver the superb photographic expression & rich gradation that only 14-bit data can offer. New BIONZ X image processing engine: Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures & details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations & lower noise whether you shoot still images or movies. Full HD movie at 24p/60i/60p w/uncompressed HDMI output: Capture Full 1920 x 1080 HD uncompressed clean-screen video files to external recording devices via an HDMI connection in 60p & 60i frame-rates. Selectable in-camera AVCHD codec frames rates include super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web. Up to 5 fps shooting to capture the decisive moment: When your subject is moving fast, you can capture the decisive moment with clarity & precision by shooting at speeds up to 5 frames per second. New faster, more accurate AF tracking, made possible by Fast Hybrid AF, uses powerful predictive algorithms & subject recognition technology to track every move with greater speed & precision. Multi-interface Shoe for flash & microphone flexibility: Unlike conventional cameras, the ?7 features the advanced Multi-Interface Shoe that dramatically expands compatibility with Sony digital imaging accessories, thus raising the potential for photo/movie shooting. 4K Still image output by HDMI8 or Wi FI for viewing on 4K TVs: Enjoy Ultra High Definition slide shows directly from the camera to a compatible 4K television. The a 7 converts images for optimized 4K image size playback (8MP). Enjoy expressive rich colors & amazing detail like never before. Images can be viewed via an optional HDMI or Wi Fi. TRILUMINOUS colour outputs wider colour gamut to compatible devices: TRILUMINOS Colour technology, means that you can experience photos & movies in rich, natural colours on any TV equipped with a TRILUMINOS Display. The expanded colour gamut immerses you in those unforgettably colourful moments, from the complex shades in a shimmering blue sky to the delicate skin in a baby’s face. Play Memories Camera Apps allows feature upgrades: Personalize your camera by adding new features of your choice with Play Memories Camera Apps. Find apps to fit your shooting style from portraits, detailed close-ups, sports, time lapse, motion shot & much more. Use apps that shoot, share & save photos using Wi-Fi that make it easy to control & view your camera from smartphone, & post photos directly to Facebook or backup images to the cloud without connecting to a computer. Image Data Converter: Advanced features enable manipulation, conversion & management of full-resolution RAW images. You can expertly adjust exposure, white balance, tonal curves, saturation, contrast, hue & sharpness — as well as apply DRO & vignetting compensation. Bundled Remote Camera Control software also lets you remotely activate & deactivate still/movie recording & control various camera settings from a PC. Vertical Grip Capable: Enjoy long hours of comfortable operation in the vertical orientation with this sure vertical grip, which can hold two batteries for longer shooting & features dust & moisture protection. Mount Adaptors: Both of these 35mm full-frame compatible adaptors let you mount the a 7R with any A-mount lens. The LA-EA4 in addition features a built-in AF motor, aperture-drive mechanism & Translucent Mirror Technology to enable continuous phase-detection AF. Both adaptors also feature a tripod hole that allows mounting of a tripod to support large A-mount lenses. ...
Archived Product
£1349.00
Sony Alpha A7 Mark II Digital Camera Body Only

Features:
5-axis image stabilization The A7 II dramatically

...
Archived Product
£1599.00
Sony Alpha A7 Mark II Digital Camera with 28-70mm Lens Breathtaking image quality meets unrivaled shooting freedom in the a 7 II, full-frame camera with 5-axis image stabilization. 5-axis image stabilization The a 7 II dramatically expands your range of expression by compensating for five types of camera shake during handheld shooting of still images & movies. The highly effective 4.5-step compensation lets you confidently zoom in faraway subjects, snap detailed close-ups, capture night scenes & more — all with minimal camera shake blur.   Compatibility with wide-ranging mountable lenses (ILCE7M2KB.CEC_benefits_2) New 5-axis image stabilization lets you enjoy unparalleled handheld shooting freedom with more of your favorite mountable lenses. The short flange-back distance in the E-mount a 7 II contributes to broad lens compatibility.  High-performance Fast Hybrid AF The newly enhanced Fast Hybrid AF system delivers extremely high-speed response, highly accurate prediction & wide area coverage for autofocusing & tracking you can always depend on. It’s remarkably fast for a full-frame camera AF system (30% faster than the a 7) & accurately predicts subject movement so you can steadfastly track your subject.   5fps AF/AE shooting with accurate tracking When your subject is moving fast, you can beautifully capture the decisive moment with sharp, well-exposed results via 5fps continuous AF/AE shooting. A dramatically enhanced algorithm accurately predicts subject movement so you can steadfastly track the subject even when shooting continuously.  Robust lens mount The strength & rigidity of the body & lens mount have been enhanced to provide an especially solid foundation for mounting large, heavy lenses such as super telephoto lenses & those preferred for movie shooting.   Enhanced grip & shutter button The grip is refined in shape & height to support a more secure grasp of the camera even when a large lens is mounted. This also contributes to more confident operation of the shutter button & dials. Moreover, the shutter button has been reshaped & shifted forward to enable more natural shooting with less camera shake.  ...
Archived Product

Alpha A68 Digital SLT Camera Body

Sony Alpha A68 Digital SLT Camera Body Quick Facts: AF Area modes For autofocusing, you can choose among Wide, Zone, Center, Flexible Spot, Expand Flexible Spot and Lock-on AF area mode, which allows precise focus tracking of a subject by optimising target frame size and ensuring use of the optimal AF point.   AF Range Control Locks autofocusing to a specified range of distance from the camera for sharp results, even if the target is obscured momentarily by another passing object. Face Detection and Eye AF Face Detection with Face Registration can detect up to eight faces in a scene, and adjust exposure, white balance, flash and other settings for beautiful portraits. Eye AF further assures sharp focusing on the face by detecting an eye to focus on.  Further Details: With 4D
FOCUS, you’ll never miss that perfect moment Capture more unforgettable moments for posterity. The a68 the world’s highest2 number of phase-detection AF points (79) covering a wide AF area will catch the moment to last for a life time. The Exmor™ CMOS sensor and BIONZ X™ image processing engine deliver the imaging impact that you aim for. Dials, controls and displays make shooting more intuitive and immediate to optimise operability. Wide-ranging compatible E-mount lenses let you take full advantage of sophisticated features such as Optical SteadyShot image stabilisation and power zooming, while comfortably shooting videos. For autofocusing, you can choose among Wide, Zone, Center, Flexible Spot, Expand Flexible Spot and Lock-on AF area mode, which allows precise focus
tracking of a subject by optimising target frame size and ensuring use of the optimal AF point.   Locks autofocusing to a specified range of distance from the camera for sharp results, even if the target is obscured momentarily by another passing object. Sony’s unique design replaces a DSLR moving mirror with a fixed translucent mirror, which enables fast shooting with continuous use of accurate phase detection AF. Records with superior speed and precision of full-time continuous phase-detection autofocusing, even during Full HD movie shooting, thanks to proprietary Translucent Mirror Technology. The large Exmor CMOS image sensor with approximately 24.2 MP boosts sensitivity and reduces noise with gapless on-chip lens design eliminating the gaps between micro-lenses to collect more
light.  
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£549.00

Product Description

Sony Alpha A68 Digital SLT Camera Body Quick Facts: AF Area modes For autofocusing, you can choose among Wide, Zone, Center, Flexible Spot, Expand Flexible Spot & Lock-on AF area mode, which allows precise focus tracking of a subject by optimising target frame size & ensuring use of the optimal AF point.   AF Range Control Locks autofocusing to a specified range of distance from the camera for sharp results, even if the target is obscured momentarily by another passing object. Face Detection & Eye AF Face Detection with Face Registration can detect up to eight faces in a scene, & adjust exposure, white balance, flash & other settings for beautiful portraits. Eye AF further assures sharp focusing on the face by detecting an eye to focus on.  Further

Details:
With 4D FOCUS, you’ll never miss that perfect moment Capture more unforgettable moments for posterity. The a 68 the world’s highest 2 number of phase-detection AF points (79) covering a wide AF area will catch the moment to last for a life time. The Exmor™ CMOS sensor & BIONZ X™ image processing engine deliver the imaging impact that you aim for. Dials, controls & displays make shooting more intuitive & immediate to optimise operability. Wide-ranging compatible E-mount lenses let you take full advantage of sophisticated features such as Optical Steady Shot image stabilisation & power zooming, while comfortably shooting videos. For autofocusing, you can choose among Wide, Zone, Center, Flexible Spot, Expand Flexible Spot & Lock-on AF area mode, which allows precise focus tracking of a subject by optimising target frame size & ensuring use of the optimal AF point.   Locks autofocusing to a specified range of distance from the camera for sharp results, even if the target is obscured momentarily by another passing object. Sony’s unique design replaces a DSLR moving mirror with a fixed translucent mirror, which enables fast shooting with continuous product use of accurate phase detection AF. Records with superior speed & precision of full-time continuous phase-detection autofocusing, even during Full HD movie shooting, thanks to proprietary Translucent Mirror Technology. The large Exmor CMOS image sensor with Approx. 24.2 MP boosts sensitivity & reduces noise with gapless on-chip lens design eliminating the gaps between micro-lenses to collect more light.  

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Jargon Buster

Full HD - 1080 lines of vertical resolution
CMOS - Complementary metal oxide semiconductor
LENS - An optical element which converges or diverges light
Engine - A machine designed to convert fuel into motion
Sony - A Japanese company who manufacture consumer electronics
White - A colour combining all colours
Sony - A world leading Japanese electronics manufacturer
Eye - An organ which detects light
Digital - A system that uses only 0s and 1s to transmit data
Camera - An electronic device used for taking photographs
deliver - The method by which something is delivered fomr one location to another
World - A physical grouping, commonly used to describe earth and everything associated with ti
speed - A measurement of how fast an object travels between two points
Size - is the measurement of how big an object is in space.
Quick - Something that is fast
Large - something that takes up more space than normal.
Precise - A measurement on the accuracy of something
Accurate - A measurement of precision when all elements are correct.
Wide - Something with a large width.
Balance - Something that is evenly weighted to keep something upright.
Design - A drawing or styles that shows the look and functionality of something before its made.
Sophisticated - Something that is a high level of complexity, can relate to a persons personality.

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Calumet Photographic
Page Updated: 2017-03-29 12:07:29

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