Beverly Hills Formula Perfect White Gold Toothpaste Beverly Hills Formula Perfect White Gold Toothpaste delivers professional tooth whitening results to help you achieve that " Hollywood smile" without the need for harsh abrasives & bleach. The low abrasive formula helps to remove surface & deep stains caused by tea, coffee, red wine, tobacco & spicy foods to brighten, lighten & whiten your teeth. Regular use will also help to prevent tartar build up, effectively keeping your teeth whiter for longer. Beverly Hills Formula Perfect White Gold Toothpaste contains actual gold particles, known for their anti-inflammatory & blood flow increasing properties which can help fight gum disease. Gold is also anti-bacterial which helps to promote oral hygiene. Beverly Hills Formula Perfect White Gold Toothpaste also contains advanced hydrated silica to offer a high performance whitening boost & pentasodium triphosphate which dissolves stains & prevents food particles settling on the teeth. In addition, tetrasodium pyrophosphate is an anti-tartar ingredient that coats the surface of your teeth to prevent bacteria forming, leaving your teeth feeling & appearing brighter all day.