Beverly Hills Formula Perfect White Sensitive Toothpaste Beverly Hills Formula Perfect White Sensitive Toothpaste is specially formulated for people looking for that " Hollywood smile" but suffer from sensitivity to heat, cold, sweetness, acidity or brushing. Beverly Hills Formula Perfect White Sensitive Toothpaste effectively combines advanced hydrated silica for high performance whitening with potassium citrate for rapid sensitivity control so you can enjoy rich, acidic foods & drinks with whiter, brighter teeth. The low abrasion formula helps to remove surface & deep stains caused by tea, coffee, red wine, tobacco & spicy foods while stain dissolving agents successfully prevent food particles settling on the teeth. Beverly Hills Formula Perfect White Sensitive Toothpaste also contain the anti-tartar ingredient tetrasodium pyrophosphate which coats the surface of your teeth to prevent bacteria forming so regular use will help to prevent tartar build up.