The main growth & development phase for medium-sized breeds predominantly takes place during the first six months of your puppy’s life. In order to grow into a healthy adult dog, you should avoid diets with excessive calcium, as well as feeding your puppy too much or too little at mealtimes. A healthy diet should contain a balanced mix of vital nutrients, as well as an adapted content of essential carbohydrates, proteins, fats, vitamins & minerals, all of which help your puppy to lead a long & healthy life. Pregnant & lactating dogs have similar nutritional needs as puppies, so also benefit from a diet with increased energy, protein, vitamins & minerals. Concept for Life Medium Junior is a dry dog food formulated to suit the needs of medium breed puppies up to 12 months of age. It provides your puppy with a balanced diet for optimal all-round care, as well as meeting specific growth requirements. Concept for Life Medium Junior meets the specific nutritional requirements of puppies & growing dogs. The adapted protein content is easy for your puppy to digest & is combined with a balanced mix of vital nutrients. The increased vitamin D3 content & the well-balanced ratio of calcium & phosphorus help to promote consistent development of bones & teeth. The special FORMULA X actively supports life-long health & can help to keep your puppy in good shape. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. This tasty puppy kibble also contains a vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. This food also supports optimal joint & cartilage development during this important growth phase. Concept for Life Medium Junior is tailored, premium nutrition based on the individual dietary requirements of growing junior medium breeds of dog, as well as pregnant & lactating dogs. Healthy, steady growth & development: The adapted protein content, combined with a balanced mix of vitamins & minerals, helps to promote steady growth & meets the increased energy requirements during the all-important but brief growing phase of your medium breed puppy. Optimal development of bones teeth: The increased vitamin D3 content & the well-balanced ratio of calcium & phosphorus help to promote consistent development of bones & teeth. Optimum digestion: High-quality ingredients, as well as plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Boosts natural defences: Prebiotics & a special vitamin antioxidant complex made from aronia berries, hops & green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your puppy needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Optimal joint & cartilage development: This dry dog food contains glucosamine & chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Junior provides your medium-sized growing puppy with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Junior is a premium, complete dry food for medium-breed puppies & junior dogs, as well as pregnant & lactating dogs, & is available in the following
Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.