Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are: Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are: Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are: Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are: Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are: Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long & active dog life is a species-appropriate, balanced nutrition & plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy & promotes lean muscles, while fats & carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy & vital nutrients if they are present in the appropriate quantities in your pet's food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight & actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen your dog’s natural defences. Copper & organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, also help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean & strong. Maximum digestibility: The formula with high-quality protein & prebiotic inulin, in combination with special plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides & beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

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The main growth & development phase for medium-sized breeds predominantly takes place during the first six months of your puppy’s life. In order to grow into a healthy adult dog, you should avoid diets with excessive calcium, as well as feeding your puppy too much or too little at mealtimes. A healthy diet should contain a balanced mix of vital nutrients, as well as an adapted content of essential carbohydrates, proteins, fats, vitamins & minerals, all of which help your puppy to lead a long & healthy life. Pregnant & lactating dogs have similar nutritional needs as puppies, so also benefit from a diet with increased energy, protein, vitamins & minerals. Concept for Life Medium Junior is a dry dog food formulated to suit the needs of medium breed puppies up to 12 months of age. It provides your puppy with a balanced diet for optimal all-round care, as well as meeting specific growth requirements. Concept for Life Medium Junior meets the specific nutritional requirements of puppies & growing dogs. The adapted protein content is easy for your puppy to digest & is combined with a balanced mix of vital nutrients. The increased vitamin D3 content & the well-balanced ratio of calcium & phosphorus help to promote consistent development of bones & teeth. The special FORMULA X actively supports life-long health & can help to keep your puppy in good shape. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. This tasty puppy kibble also contains a vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. This food also supports optimal joint & cartilage development during this important growth phase. Concept for Life Medium Junior is tailored, premium nutrition based on the individual dietary requirements of growing junior medium breeds of dog, as well as pregnant & lactating dogs. Healthy, steady growth & development: The adapted protein content, combined with a balanced mix of vitamins & minerals, helps to promote steady growth & meets the increased energy requirements during the all-important but brief growing phase of your medium breed puppy. Optimal development of bones teeth: The increased vitamin D3 content & the well-balanced ratio of calcium & phosphorus help to promote consistent development of bones & teeth. Optimum digestion: High-quality ingredients, as well as plant fibre & dietary fibre from linseed & dried beet pulp, all help to promote balanced intestinal flora & stable digestion. Boosts natural defences: Prebiotics & a special vitamin antioxidant complex made from aronia berries, hops & green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your puppy needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Optimal joint & cartilage development: This dry dog food contains glucosamine & chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Junior provides your medium-sized growing puppy with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Junior is a premium, complete dry food for medium-breed puppies & junior dogs, as well as pregnant & lactating dogs, & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

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