A colour-enhancing shampoo that prolongs the vibrancy of ruby-toned hair whilst softening each individual str&. Color Infuse Red Shampoo can be used on both natural & colour-treated tresses, resulting in a smoother, more manage finish that boasts shine. The red hues of the hair are prevented from fading, ensuring longevity. Directions Massage onto wet hair Leave for two to three minutes Rinse off thoroughly Follow up with Joico Color Infuse Red Conditioner for best results.