Joico Colour Endure violet Shampoo is a colour preserving cleanser, especially developed for blonde hair. This colour depositing cleanser works effectively to help maintain & brighten cool blonde & grey hair tones. Joico's exclusive Multi-Spectrum Defence Complex combines Green Tea with Antioxidants & UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow. Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure violet Shampoo replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. Colour Endure violet Shampoo has a gentle cleansing action & delicately sweeps away impurities without disturbing hair colour. Hair colour appears bright, true & vibrant, without brassy or dull tones whilst the hair is left healthy, clean & glossy. Directions: Apply to wet hair & lather. Leave in for 1-3 minutes. Rinse. Follow with Joico Colour Endure violet Conditioner. Use 2-3 times a week. Ingredients: Water/ Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone, Quaternium-16, Amodimethicone, PEG-6 Caprylic/ Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/ Parfum, Ext violet 2 (CI60730), Red 33 (CI17200). ...

In a perfect travel size, this violet-hued shampoo tones & maintains blonde or grey hair by neutralising brassy or yellow tones. The formula gently cleanses hair whilst depositing violet dye upon the hair strands which then work to brighten highlighted, bleached or grey hair that has yellowed due to oxidation, making it perfect not only for correcting brassy hair but also maintaining cool, ash colours. How to use: You may choose to alternate this shampoo with the regular Color Endure shampoo or a more moisturising/balancing formla to meet your hairs needs. ...

A colour-protecting conditioner specially developed for light to medium brown hair. Enhancing the vibrancy of honey & golden-toned brunette hues, Color Infuse Brown Conditioner further defends the tresses from damage caused by environmental factors & harmful UV-rays. The hair is left feeling nourished & silky soft. Directions Use following Joico Color Infuse Brown Shampoo Massage into wet hair Leave for two to three minutes Rinse off thoroughly. ...

A purifying shampoo for light to medium brown hair tones that prevents colour from fading & promotes shine & longevity. Color Infuse Brown Shampoo reduces breakages by up to 53 percent, whilst highlighting the honey & golden hues of the tresses. The gentle formula is ideal for treating overall colour or streaks of brunette. Directions Apply to wet hair Massage into a lather Rinse off thoroughly. ...

There s nothing like spicy ginger to heat up a hairstyle; but those seductively fiery dos are known to fade a tad fast for our liking. Not any more thanks to Color Infuse Copper Conditioner, a moisturiser made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), & maintain 85 percent of that intensity for up to 18 washes. Designed to bring out the best in the hair's colour, whether natural or dyed, Joico's Color Infuse Conditioner is packed with nourishing ingredients that help to reduce hair breakage whilst boosting shine & helping to lock in colour for brighter, more vivid tones. The special Bio-Advanced Peptide Complex provides nurturing care & attention from the roots all the way to the tips, repairing, protecting, boosting shine & fighting fizz for beautiful hair. Directions Apply Joico Color Infuse Copper Conditioner after every other shampoo to achieve the perfect glow Then use as often as needed to maintain that radiance For maximum intensity & penetration, leave on hair for five minutes before rinsing. ...

A colour-enhancing conditioner that prolongs the vibrancy of ruby-toned hair whilst softening each individual str&. Color Infuse Red Conditioner can be used on both natural & colour-treated tresses, resulting in a smoother, more manage finish that boasts shine. The red hues of the hair are prevented from fading, ensuring longevity. Directions Use following Color Infuse Red Shampoo Massage onto wet hair Leave for two to three minutes Rinse off thoroughly. ...

A colour-enhancing shampoo that prolongs the vibrancy of ruby-toned hair whilst softening each individual str&. Color Infuse Red Shampoo can be used on both natural & colour-treated tresses, resulting in a smoother, more manage finish that boasts shine. The red hues of the hair are prevented from fading, ensuring longevity. Directions Massage onto wet hair Leave for two to three minutes Rinse off thoroughly Follow up with Joico Color Infuse Red Conditioner for best results. ...

Fight the fade & quench your thirsty strands with the ultra-moisturising Color Intensity Color Butter by Joico Formulated with cutting edge technology including hair-strengthening amino acid Arginine, protein-rich Quadramine Complex & Joico s patented Bio-Advanced Peptide Complex for restoration this super-nourishing treatment repairs damaged cuticles, making hair 44 percent less prone to breakage. What s more, you don t have to make any big commitments since it only lasts for up to ten washes. Directions Apply using gloves to damp or dry hair Section & apply evenly to each section Leave on for five minutes Rinse well To patch test: Apply a small amount of product to clean, dry, inner side of elbow & wait 48 hours. If there is any burning, redness, swelling, or itchiness, do not use this product. ...

Fight the fade & quench your thirsty strands with the ultra-moisturising Color Intensity Color Butter by Joico Formulated with cutting edge technology including hair-strengthening amino acid Arginine, protein-rich Quadramine Complex & Joico s patented Bio-Advanced Peptide Complex for restoration this super-nourishing treatment repairs damaged cuticles, making hair 44 percent less prone to breakage. What s more, you don t have to make any big commitments since it only lasts for up to ten washes. Directions Apply using gloves to damp or dry hair Section & apply evenly to each section Leave on for five minutes Rinse well To patch test: Apply a small amount of product to clean, dry, inner side of elbow & wait 48 hours. If there is any burning, redness, swelling, or itchiness, do not use this product. ...

Fight the fade & quench your thirsty strands with the ultra-moisturising Color Intensity Color Butter by Joico Formulated with cutting edge technology including hair-strengthening amino acid Arginine, protein-rich Quadramine Complex & Joico s patented Bio-Advanced Peptide Complex for restoration this super-nourishing treatment repairs damaged cuticles, making hair 44 percent less prone to breakage. What s more, you don t have to make any big commitments since it only lasts for up to ten washes. Directions Apply using gloves to damp or dry hair Section & apply evenly to each section Leave on for five minutes Rinse well To patch test: Apply a small amount of product to clean, dry, inner side of elbow & wait 48 hours. If there is any burning, redness, swelling, or itchiness, do not use this product. ...