The ultimate business how-to book by the icon of American business & one of the world's most revered & respected leaders Jack Welch former CEO of General Electric. Winning explores the changes of recent times & the new economic realities & more than that it identifies the central immutable principals of doing business right & doing it well. Winning is a book for the people in business who sweat get their nails dirty hire fire make hard decisions & pay the price when those decisions are wrong " said Welch. "I see this book as a handbook for people in the trenches turning their companies & the economy around not just today but for years to come. I think it will be useful for people just starting their careers or their own businesses to seasoned managers running multi-billion dollar enterprises. I've learned an enormous amount about what works & what doesn't work throughout my career & I'm very excited about sharing it in Winning." Welch will teach people how to win in business by distilling his experience in three critical areas: working within an organization dealing with competitors & handling matters of life & career. Critical to Welch's writing such an accessible useful guide is his unique collaboration with his wife Suzy the former editor of the Harvard Business Review who brings expertise in management writing talent & a woman's sensibility to articulating the components of Welch's success."